Training Library

View live-recorded trainings provided by the marketing. Click the title of the training below to find the link to view the training.

Choosing the Perfect Images for your Marketing & Visual Content - Olivia Yeip


A picture is worth a thousand words, which is exactly why choosing the right photo is such a significant part in your marketing.  Whether you’re taking your own photos with your phone, or searching stock image libraries for the perfect addition to your newsletter, website, flyer, etc., you should choose photos that will strengthen your materials, rather than settle for the first thing you come across. While there's no one-size-fits-all approach, there are a few key dos and don’ts for using images. Join Olivia as she discusses how to choose the perfect images, where to find them, and tips on taking your own photos for future branding (all while sticking to the budget).


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Workflow for Staff Assistants - Alisha Straatman


Join Alisha Straatman, Cache County 4-H Coordinator, as she discusses her workflow and how she structured her day as a staff assistant in the Cache County Extension Office. Alisha will discuss how you can make social media and public relations a part of your everyday job, how to best promote events, and the benefits of email marketing. 


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When the Media Come Calling - Lynnette Harris 


For most of us, being interviewed by a journalist isn’t quite like the conversations we have each day, but it doesn’t have to be a bad experience either. This webinar will not focus on crisis communication plans, but on some ways you can be prepared to help reporters tell your story.


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Customer Service Is Not a Department. It is a Philosophy! - Julene Reese and Cynthia Lyman


Everyone has a story about bad customer service, but how many of us can tell a positive customer service story we’ve had in the past year? Julene Reese and Cynthia Lyman will share with you 10 customer code tenets, customer service success stories, and give you access to 9 customer email templates that will help you win at customer service in your writing.


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How to Shoot Usable Photos and Videos with Your Phone - Bronson Teichert


Our job is to make you and your programs look amazing! Quality photos and videos will grab attention and help stories and programs reach a larger audience. We'll try to be there to help you when we can, but sometimes that isn't always possible with research farms, events, and conferences. In this webinar, Bronson Teichert will give you some tips for shooting usable photos and videos with your phone to help us produce quality content that will make your program look amazing!


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Alexa, What is Extension? What's New in Voice Devices - Dennis Hinkhamp


Alexa, Hey Google, Siri, Bixby?.... we are now talking to things and they are talking back. What is the future in personal electronic assistants and voice? Dennis Hinkamp, USU Extension multimedia specialist, will give an overview and demonstration of a couple Alexa skills USU Extension has already put in place.


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Event Marketing and Promotion - Aubree Thomas


When hosting an event, it’s important to spread the word and get the information out to interested individuals. In this webinar, Aubree will review how to submit your events to the CAAS and Extension calendars, as well as additional steps you can take to get the word out about your next event. This includes creating Facebook events, posting to community calendars, and more!


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What's This Spam and Phishing Stuff? - Terry Boharsik


Are spam and phishing two topics you want to learn more about? Join Terry Boharsik, Extension IT, as he explains spam and phishing and how you can learn to deal with both. Additionally, Terry will provide examples of each and answer any questions you may have.


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Keeping Social Media Social - Sheri Anderson


Join Sheri Anderson as she gives the latest tips and best practices for posting and managing social media accounts. Learn how you can engage your social audience while keeping a consistent brand that is compliant with USU brand standards.


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How to Get Meaningful Engagement on Social Media - Marta Nielsen


If you don’t adapt your social media strategy, you’re going to be left wondering “where did everybody go?” The methods used to communicate on social media one year ago don’t work anymore, so what are you supposed to do? Join Marta Nielsen to learn about how to get meaningful engagement on social media through Facebook Live, Facebook Messenger, Instagram Stories and IGTV.


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Q&A with Heidi Adams, Director of Trademarks and Licensing at USU


Join us as Heidi Adams, Director of Trademarks and Licensing at USU gives a brief overview of brand compliance, word marks and ordering clothing and merchandise.


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USU Branding, Wordmark Standards and Q&A


In this webinar, Mike Whitesides and Sheri Anderson will present on USU branding and wordmark standards. They will also be reviewing the university’s latest visual identity program and will end with a question and answer session.


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Google Drive Live


Join us as Mike Whitesides takes us on a test-drive of Google Drive. Learn how to use Google Drive to create documents, spreadsheets, forms and presentation slides. Mike will also teach us how to host files on GoogleDrive as well as share documents for collaboration.


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Communication Feedback Survey Results


See the details from the survey, both the good and the bad, and what it implies as we communicate more strategy and vision for Extension and CAAS.


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Facebook Ads and Boosting Posts


In this webinar you will learn about some of the basics of using Facebook ads, such as: What are the differences between boosting a post and creating an ad and when you will want to choose either option. We will also show you the services that we can provide to you as we assist in setting up ads and explain a few other best practices.


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How to Use our Templates and Basic Design Tips


In need of a quick flyer, brochure, or PowerPoint presentation? Learn where to find our templates and how to easily use them to market your event, while maintaining Extension’s visual brand. We will also be covering some simple design tips to make your materials beautiful and eye catching.


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Outlook Tips and Extension IT Resources


Do you have struggle with staying on top of your email? Does it overwhelm you? If so, this webinar will help. Mike Whitesides will discuss how to manage your email inbox, how to setup filters, how to create email signatures, how to organize emails and how to get rid of junk email once and for all. For the second part of the webinar, Terry Boharsik will answer all of your IT questions including, who is my IT person for Extension and how do I get in touch with him when I need help with a technical issue? What types of issues does Extension IT handle and not handle


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MailChimp


Mailchimp is an email program that will help you manage and talk to your clients and customers. Learn everything you need to know to create your own newsletter. This includes how to create an audience, newsletter design tips, and how to use MailChimp to manage your email lists.


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The Magical Art of Words – Using Psychology, Positivity and Persuasion in Your Copy


Do you struggle to find the right words to reach your audience? Whether you are sending an email, posting to social media, creating a flyer, or writing a press release, the words you use can either pack a punch or flop and fail. We will share tips on how to make your words magical and pique reader’s interest, allowing you to best reach your audience.


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Communicating Research to Non-Researchers


Communicating research findings, and not just to your peers, is an important part of the job for scientists at land-grant universities. Sometimes you may even need to be an advocate for science in general. There are many types of media and communication tools to help tell your story, but which ones should you use? Learn a few tips from Lynnette Harris who has worked at telling research stories at USU since...well, before there was social media.


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Using Texting to Collect Customer Information


Collecting information so that we can communicate with interested people is vital to an effective communication strategy. We can make collecting information natural for consumers by allowing people to text us their information – now allowing us to collect more information than ever before!


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Project Management Software: Asana


Introducing Asana, a free project management software to make your life better! Learn how you and your team can structure work to turn goals into workable plans. Easily organize and plan workflows, projects, and more, so you can keep your work on schedule.


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The Basics of Digital Marketing


Learn about digital marketing and how you can collaborate with the Extension marketing team to increase awareness and activity for your local programs. You will learn how to use social media ads, customer relationship management (CRM) software, and how to leverage other online resources.


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Producing Your First Online Course


In this webinar you will learn how easy it is to turn your existing presentations into engaging online courses. We’ll cover the development process and what you can do to get started, as well as the benefits of taking your existing content online.


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Extension Marketing Resources


This webinar introduces the Extension marketing team, resources, project requests and much more. This webinar is especially helpful to new employees.


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Marketing Tips, Templates & Resources


Includes training on: marketing basics and guidelines, marketing team resources, marketing website resources, stock photo resources, ordering marketing materials, templates for flyers, web and PowerPoint.


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