Digital Marketing

Digital marketing is the what and how of digital experiences which get people to act. Those experiences may start in-person (non-digital) or through a Google search, and eventually extend to anything/everything that has an internet connection that we can interact with. Primarily, we interact with through a browser (Chrome, Firefox, Safari, Edge...), but it can also mean how we position ourselves within popular apps (Facebook, YouTube, Maps, Email, etc..) and devices that we talk to as our digital assistants (Alexa, Siri, Google Assistant). 

This means that digital marketing is huge, and it's integrated into everything we do - we all play a part in digital marketing. For that reason, some of the most useful resources to you in being part of this are listed below.