Mission, Services, and Strategic Pillars

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USU Extension Marketing’s Mission Statement

  • Increase awareness, understanding, and engagement with USU Extension’s impacts, services, programs, events, and resources to stakeholders and all Utahns.
  • Provide exceptional strategic marketing and communications support to Extension administrators, faculty, and staff.

Our Services Include

 
  • Marketing Strategy and Marketing Plans
  • Event Support
  • Graphic Design
  • Writing and Editing
  • Press Releases and Media Support
  • Photo, Video, and Multimedia
  • Social Media Strategy
  • Digital Marketing and Email
  • Websites
  • AI Tools and Guidance
  • Extension Publishing
  • And More!

Fill out this project request form to work with us or contact a member of the marketing team.

Strategic Pillars

 

  1. Executive & Organizational Support

    We support Extension leadership and organizational priorities through strategic communications, projects, events and resources.

  2. Statewide Awareness, Outreach & Marketing

    We increase awareness of Extension and USU across Utah through campaigns, advertising, events, trade shows, community outreach and statewide campus marketing.

  3. County Office & Extension Center Marketing Support

    We equip county offices and centers with the marketing, communications and creative resources they need to effectively serve their communities.

  4. Faculty Publishing & Editing

    We transform Extension research and expertise into accessible, useful resources that reach and serve Utahns.

  5. Public Relations & Earned Media

    We build Extension’s visibility and credibility by sharing its expertise, stories and impact through media and public relations.

  6. Digital Experience & Engagement

    We create and manage the digital experiences that connect Utahns with Extension through websites, social media, email, video and online resources.

  7. Creative Services & Content Production

    We bring Extension’s expertise and stories to life through graphic design, video, photography, podcasts, marketing plans and other compelling content.

  8. Brand Management & Compliance

    We strengthen and protect the Extension brand while providing the tools, standards and marketing infrastructure that create a consistent experience across Utah and compliant with USU brand standards.

  9. Marketing Strategy, Research & AI Innovations

    We use strategy, audience research, analytics, AI and emerging technologies and softwares to make Extension more effective and innovative.

  10. Audience & Relationship Development

    We build lasting relationships and pathways connecting Extension, USU, faculty, students, alumni, stakeholders, partners and communities.