Utah State University’s 2024 needs assessment explores the educational, funding, and infrastructure needs of Utah farmers, ranchers, and food makers involved in value-added food production. Results highlight respondent demographics, products, markets, lab...
This fact sheet presents findings from a study on value-added food production among Utah farmers, ranchers, and food processors. Highlighting operational characteristics, production timelines, markets, sales goals, and key resources needed to support loca...
This study identifies the target market for packaged beef jerky in the western U.S., highlighting consumer demographics, purchasing habits, and willingness to pay premiums for organic, grass-fed, and locally sourced products.
Explaining what value-added foods are and how producers can increase profit through processing, direct marketing, and vertical integration. Also outlining Utah’s regulatory options and programs to help small food businesses choose the right path for produ...
This fact sheet summarizes USU research on western U.S. consumers who purchase mild salsa, highlighting their demographics, food habits, and preferences. Target consumers are middle-aged, highly educated, engaged in local food systems, and willing to pay ...
This fact sheet provides an overview of the study results conducted by Utah State University to determine western U.S. consumer preferences and willingness to pay for regionally sourced processed food products. This fact sheet addresses target consumers f...
Highlighting consumer preferences and willingness to pay for specialty-labeled processed foods, including organic, local, grass-fed, and non-GMO products. Survey results show strong consumer value for health, safety, freshness, and transparency, especiall...
This article summarizes a 2024 Utah State University study examining processed food preferences and purchasing behaviors among 1,282 consumers across the western United States. Findings highlight key values such as taste, price, product quality, and trust...
