Marketing in Motion Blog

applied economics blog
As discussed in previous Marketing in Motion Blog posts, social media has become an important tool for small farm and direct to consumer marketing, especially for communicating and staying in touch with customers. One tool in particular that is now common
Using Social Media Polls for Market Research

Using Social Media Polls for Market Research

As discussed in previous Marketing in Motion Blog posts, social media has become an important tool for small farm and direct to consumer marketing, especially for communicating and staying in touch with customers. One tool in particular that is now common...

covid-19
applied economics blog
A farm shop is a permanent or semi-permanent structure where farm products from a specific farm or multiple farms, both fresh and processed (such as jams, honey and cheese), are offered for direct sale to consumers. Shops are normally open to the public y
The Farm Shop

The Farm Shop

A farm shop is a permanent or semi-permanent structure where farm products from a specific farm or multiple farms, both fresh and processed (such as jams, honey and cheese), are offered for direct sale to consumers. Shops are normally open to the public y...

applied economics blog
covid-19
It’s been four months since Utah public schools closed on March 16 and I’d like to take the time to explain a bit about how our food system was impacted by COVID-19 and why. For some of you, these impacts may be obvious, but certainly not to all.
Four Months Out: What Happened to our Food System and Why?

Four Months Out: What Happened to our Food System and Why?

It’s been four months since Utah public schools closed on March 16 and I’d like to take the time to explain a bit about how our food system was impacted by COVID-19 and why. For some of you, these impacts may be obvious, but certainly not to all.

applied economics blog
covid-19
In today’s blog, I will discuss the state of consumer spending nationwide and in Utah, specifically related to food and markets of interest to you. I’ll also cover meat processing trends and agricultural labor issues.
Where are we today?

Where are we today?

In today’s blog, I will discuss the state of consumer spending nationwide and in Utah, specifically related to food and markets of interest to you. I’ll also cover meat processing trends and agricultural labor issues.

applied economics blog
covid-19
In today’s blog, I will cover in more detail the impacts of COVID-19 on consumers and local food systems. While consumer spending in general is down nationwide (-20.5% through April 30, 2020) and in Utah (-17.5%), consumer spending on groceries
COVID-19 and Local Foods

COVID-19 and Local Foods

In today’s blog, I will cover in more detail the impacts of COVID-19 on consumers and local food systems. While consumer spending in general is down nationwide (-20.5% through April 30, 2020) and in Utah (-17.5%), consumer spending on groceries

applied economics blog
covid-19
Today’s blog is the final in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will discuss online strategies for customer communication and relationship building.
Online Direct Sales: Part 4

Online Direct Sales: Part 4

Today’s blog is the final in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will discuss online strategies for customer communication and relationship building.

covid-19
applied economics blog
Today’s blog is the third in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will discuss using social media such as Facebook, Twitter, and Instagram, for local food sales and promotion. Your
Online Direct Sales: Part 3

Online Direct Sales: Part 3

Today’s blog is the third in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will discuss using social media such as Facebook, Twitter, and Instagram, for local food sales and promotion. Your...

covid-19
applied economics blog
Today’s blog is the second in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will focus on online stores, sometimes referred to as an online marketplace, online farmers’ market, farm stand,
Online Direct Sales: Part 2

Online Direct Sales: Part 2

Today’s blog is the second in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will focus on online stores, sometimes referred to as an online marketplace, online farmers’ market, farm stand, ...

covid-19
applied economics blog
The first in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will focus on more traditional “distanced” direct sales outlets and other “easy” online sales options. Specifically, community sup
Online Direct Sales: Part 1

Online Direct Sales: Part 1

The first in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will focus on more traditional “distanced” direct sales outlets and other “easy” online sales options. Specifically, community sup...

covid-19
applied economics blog
As we all know, food markets change rapidly as consumer preferences evolve and respond to new information, trends, and fads. However, due to the recent outbreak of COVID-19, food markets and supply chains are changing at an even faster rate, daily in some
Local Food Markets

Local Food Markets

As we all know, food markets change rapidly as consumer preferences evolve and respond to new information, trends, and fads. However, due to the recent outbreak of COVID-19, food markets and supply chains are changing at an even faster rate, daily in some...