This peer-reviewed fact sheet from Utah State University Extension explores consumer preferences and willingness to pay for specialty-labeled strawberries, such as locally grown and certified organic. The study highlights that consumers familiar with thes...
This study explores consumer preferences and purchasing behaviors for strawberries in Utah, revealing that price, taste, and freshness are the most valued factors. Results suggest strong market potential for locally grown strawberries, especially through ...
This website provides a detailed analysis of the target consumers for locally grown fruits in Utah, emphasizing demographic differences, purchasing patterns, and lifestyle attitudes of those willing to pay premiums for locally sourced produce. It also off...
This website provides an analysis of the target consumers for organically grown fruits in Utah, focusing on demographic characteristics, purchasing behaviors, and attitudes of consumers willing to pay premiums for organic produce. It also offers insights ...
In this fact sheet, we discuss the results of a 2023 study examining Utah consumer perceptions and preferences for Utah fresh and packaged fruit products. Study data were collected online via a Qualtrics survey, and 384 Utah adults completed the survey. U...
loans. This fact sheet discusses the process and tools available for estimated market size, as well as assessing profitable pricing, along with examples and pricing resources for fresh produce and food products.
This fact sheet discusses the impact of the expanding food tourism and local food movements on the demand for locally-produced goods, how farms shops can cater to that demand, the advantages and disadvantages of farms shops for both growers and consumers,...
Due to increased consumer demand for locally produced and organic produce, many consumers are willing to pay a premium for fresh, high-quality, local produce, creating profit opportunities for growers who direct market profits. Also, direct markets allow ...
Given all the potential health benefits of consuming fresh produce, especially fruits, why are Americans not eating enough fruit? Previous studies show that many factors influence fruit consumption, including demographics, socioeconomic status, household ...
This fact sheet discusses the state of the fruit industry in Utah, its impact on the Utah economy, as well as current challenges the fruit industry faces and opportunities for fruit growers moving forward. These challenges and opportunities underscore the...
This fact sheet provides information on how to define a target market for a product or service, followed by methods for collecting data on targeted consumer groups.
This fact sheet focuses primarily on farmers’ market price comparisons to assist fresh produce growers in determining which produce varieties have the highest premiums, the range of prices they can expect, and any considerations for production method, sea...
Understanding consumer attitudes and preferences for specialty labeled foods is a popular area of study. Insights derived from these studies are valuable for producers and marketers to assess whether their products meet consumer needs and which certificat...
Fruit growers throughout Utah manage operations of varying sizes and sell their fruit products fresh or processed through various direct-to-consumer and wholesale markets. To better understand the fruit products under production and current marketing meth...
This fact sheet provides a comparison of fresh produce prices at farmers’ markets and grocery stores in Utah. It also discusses the price impacts for various item characteristics, including variety, market location, seasonality, and production methods (Sa...
