Fresh Produce Marketing


Academic Publications

Extension Fact Sheets

Fresh Produce Direct Market Sales Considerations

Due to increased consumer demand for locally produced and organic produce, many consumers are willing to pay a premium for fresh, high-quality, local produce, creating profit opportunities for growers who direct market profits. Also, direct markets allow ...

What Determines Produce Pricing in Utah?

This fact sheet provides a comparison of fresh produce prices at farmers’ markets and grocery stores in Utah. It also discusses the price impacts for various item characteristics, including variety, market location, seasonality, and production methods (Sa...

Produce Pricing Workshop 

This material is based upon work supported by USDA/NIFA under award number 205-49200-24225.