loans. This fact sheet discusses the process and tools available for estimated market size, as well as assessing profitable pricing, along with examples and pricing resources for fresh produce and food products.
Fresh Produce Marketing
Extension Fact Sheets
Produce Pricing Workshop
- Market and Pricing Strategies Presentation
- Direct Market Sales Considerations Presentation
- Direct Market Fresh Produce Pricing Overview Presentation
- Workshop Presentation Handouts (PDFs)
- Fresh Produce Pricing Flyers (PDFs)
- Utah Farmers' Market and Grocery Store Pricing Data 2016 - 2017 (.xlsx)
This material is based upon work supported by USDA/NIFA under award number 205-49200-24225.