The Latest From Marketing In Motion 

COVID-19 and Local Foods

In today’s blog, I will cover in more detail the impacts of COVID-19 on consumers and local food systems. While consumer spending in general is down nationwide (-20.5% through April 30, 2020) and in Utah (-17.5%), consumer spending on groceries

Online Direct Sales: Part 4

Today’s blog is the final in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will discuss online strategies for customer communication and relationship building.

Online Direct Sales: Part 3

Today’s blog is the third in a four-part series on options and strategies for online direct sales of local farm products. In this edition, I will discuss using social media such as Facebook, Twitter, and Instagram, for local food sales and promotion. Your...