Organic Wheat Marketing

Published Extension Fact Sheets

Characteristics of Organic Wheat Growers

This fact sheet provides an overview of the study results and compares and contrasts these results with the results of other studies. It also provides suggestions for outreach to current and potential organic wheat growers.

Premium Potential for Organic Wheat Products

This Extension fact sheet provides an overview of the premiums consumers in the Western U.S. are willing to pay for organic wheat products, as well as their knowledge of organic production methods, and opinions and attitudes toward organic food products i...

Who Are Organic Wheat Consumers?

This fact sheet provides an overview of the socio-demographics, attitudes, and preferences of organic wheat consumers in the Western U.S. It discusses information on what food attributes these consumers value most along with their lifestyle and shopping h...

Who Values Organic Specialty Bakery Products?

In this fact sheet, we examine differences in sociodemographics and lifestyle choices between those who view organic as important when purchasing specialty bakery products and those who don’t, with the aim to identify a target market of consumers who pref...

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Published Academic Articles