Adopting Organic Wheat: Grower Motivations and Concerns
This fact sheet provides an overview of the study results by discussing grower motivations for adopting organic methods, as well as grower concerns regarding organic production.
This fact sheet provides an overview of the study results by discussing grower motivations for adopting organic methods, as well as grower concerns regarding organic production.
This fact sheet summarizes the findings of a survey conducted with bakery owners and managers to assess their organic wheat flour quality and sourcing needs.
This fact sheet provides an overview of the study results and compares and contrasts these results with the results of other studies. It also provides suggestions for outreach to current and potential organic wheat growers.
In this fact sheet, we discuss how consumer taste beliefs related to organic specialty baked goods differ from their taste beliefs for conventional specialty baked goods, and whether this difference affects the amount consumers are willing to pay for orga...
In this fact sheet, we examine how consumers, who choose to avoid wheat/gluten bakery products for a variety of reasons, respond to organic wheat products relative to those who do not limit their wheat/gluten consumption, and whether organic wheat product...
This fact sheet summarizes a study conducted on consumer willingness to pay (WTP) for organic and non-GMO labels alone and in combination for bread and cookies, and how consumer knowledge that organic is non-GMO and overall organic knowledge of organic st...
This Extension fact sheet discusses the results of an online survey conducted in 2017 across 16 western states via Qualtrics. Just over one thousand residents responded to the survey.
This Extension fact sheet provides an overview of the premiums consumers in the Western U.S. are willing to pay for organic wheat products, as well as their knowledge of organic production methods, and opinions and attitudes toward organic food products i...
This fact sheet summarizes the findings of a survey conducted with wheat buyers (millers and distributors) to assess their organic wheat quality and sourcing needs. We examine the importance of various quality measures in miller and distributor decisions ...
In this fact sheet, we compare consumer taste ratings for organic and conventional specialty bakery products and analyze what factors explain the differences.
This fact sheet provides an overview of the socio-demographics, attitudes, and preferences of organic wheat consumers in the Western U.S. It discusses information on what food attributes these consumers value most along with their lifestyle and shopping h...
In this fact sheet, we examine differences in sociodemographics and lifestyle choices between those who view organic as important when purchasing specialty bakery products and those who don’t, with the aim to identify a target market of consumers who pref...