History
2013
Our research team launched the first series of trainings for farmers and chefs, which addressed barriers and benefits to direct marketing, effective communication techniques, communication technologies, message framing, and use of social media. We also launched a series of statewide chef-producer mingles to allow an opportunity for further networking. The trainings saw participation from over 70 specialty crop producers and chefs and the feedback was positive and energetic. Even more, producers throughout the state have followed-up with news of successful relationships established as a result of these mingles.
2014
Our team expanded outreach into more and diverse communities throughout Utah. We assessed needs regionally and continued to provide trainings and networking opportunities with a focus on direct marketing and the growing infrastructure of our sustainable agriculture and food culture.
In fall of 2014, we partnered with communities statewide to present a week of education, networking, social events and outings to raise public awareness of the local food movement as it emerges uniquely in the cities and townships, the markets and farms, and on the kitchen tables throughout our state. This statewide event was called “Eat Local Week,” which is still occurring on an annual basis in Utah.
2015—2018
Between 2015 and 2018, we added a Good Agricultural Practices (GAP) training to our training series in order to help producers stay current on new regulations. We also offered farm tours, local food community workshops, and food hub exploration workshops.