Growing delicious crops is just one challenge of operating an agricultural enterprise. It is important to remember the value of well executed marketing strategies that will allow you to expand your operation in the future. Some farmers can be overwhelmed by the concept of marketing, but with the proper knowledge a few tips can go a long way for your business. Use the resources below to learn more about marketing in the agriculture industry

Food Safety Modernization Act

Small plus local doesn't equal a free pass on food safety: Cookson Beecher provides great information or small- and mid-sized farms about final rules for produce and other foods, as mandated by the Food Safety Modernization Act.

Produce Marketing

Overview of Produce Marketing: Explore the history of produce marketing, the three most common alternative marketing choices for farmers, and key tips for assessing which market channel is suitable for your farming operation.

Community Supported Agriculture and Direct Marketing

Introduction to Community Supported Agriculture

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 Social Media for Small Farms

SNAP and Utah Produce Incentives at Farm Stands, CSAs, and Farm Stores

Expanding your customer base is important to any farm business that sells directly to consumers. One way to make your farm or business accessible to more customers is by accepting Supplemental Nutrition Assistance Program (SNAP) benefits and produce incentives that are available in Utah.


Utah Produce Incentives at Farm Stands, CSAs, & Farm Stores

Direct marketing farmers can accept SNAP benefits and Double Up Food Bucks as well as participate in the Produce Rx and Senior Farmers Market Program in Utah. This recording will provide information on the the (1) the benefits of accepting SNAP, (2) challenges of accepting SNAP, and (3) Utah's produce incentives.

Accepting SNAP as a Direct Marketing Farmer in Utah

Direct marketing farmers that accept SNAP benefits and offer the Double Up Food Bucks incentive program are emerging to help low-income individuals access local food products. This recording will provide research-based information on (1) the benefits of accepting SNAP and Double Up and (2) how to become a SNAP authorized direct marketing farmer.

How SNAP Works for CSAs

CSA programs are one option for individuals to use their SNAP benefits for buying local, seasonal fruits and vegetables. This recording provides information on (1) how SNAP and Double Up Food Bucks works for CSAs (2) how to recruit SNAP members, (3) and information SNAP members need to join a CSA.

Choosing, Using, and Funding POS Equipment

Growers throughout the United States have Point-of-Sale equipment options when accepting SNAP benefits. This recording provides information on (1) the options for equipment, (2) funding options for equipment, and (3) resources for learning about POS equipment.

USDA Food and Nutrition Services Farmer/Producer page
USDA's SNAP EBT Third-Party Processor (TTP) List & Guidance to Retailers