Florist Market Needs and Preferences (2023)

Kynda Curtis, Utah State University

Description: In the fall of 2021 and 2022 online surveys (via Qualtrics) of florists in Utah and surrounding communities were conducted by the UCFFA (with the help of USU) to better understand their needs, preferences, and hurdles to sourcing cut flowers locally. Today we will discuss the survey results highlighting florist preferences and needs for local cut flowers. Preferred flower types, colors, and market capacity will be discussed.