Kelsey Hall
ASTE Dept
Associate Professor Agricultural Communication / Extension Local Food Marketing State Specialist
Educational Background
Biography
My educational background and work experience relate to agricultural communication. I prepare students to communicate about agricultural and environmental issues using print, broadcast and digital media to different audiences.
Teaching Interests
I teach undergraduates in agricultural communication and journalism. My courses are Introduction to Agricultural Communication, Agribusiness Sales and Marketing, Technical and Professional Communication Principles, Graphic Communication in Agriculture, Occupational Experience in Agricultural Communication & Journalism, and Senior Project (Web Design).
Research Interests
My research focuses in two areas included in the 2016-2020 National Research Agenda: American Association for Agricultural Education. My primary research focuses on Research Priority Area 6: Vibrant, Resilient Communities. Within this priority area, my research projects design and test models for increasing civic engagement and social capital in local communities through the local food movement (farmers’ markets, community supported agriculture, direct-to-retail businesses). I also determine the effects technology use and communication methods have on citizen engagement in the local food movement. My second research focus deals with Research Priority Area 4: Meaningful, Engaged Learning in All Environments. My investigation within this priority area is to develop and assess various learning interventions and delivery technologies that increase higher order thinking through student writing. My research strengths are program evaluation, survey methodology and specific qualitative research designs (focus groups, interviews, content analysis, observation).
Awards
Outstanding Master's Thesis, 2019
Association for Communication Excellence (ACE)
Outstanding Graduate Research Proposal, 2018
Association for Communication Excellence (ACE)
CAAS Undergraduate Research Mentor of the Year, 2017
College of Agriculture & Applied Sciences
Chapter of the Year - Educational Activities, 2017
National Agricultural Communicators of Tomorrow
Chapter of the Year - Educational Activities, 2016
National Agricultural Communicators of Tomorrow
Yamaha ACT Scholarship, 2016
Yamaha Motor Corp
Yamaha ACT Scholarship, 2015
Yamaha
Outstanding Research Paper, 2013
Association for Communication Excellence
1st Place Research Poster, 2012
Western Region of the American Association for Agricultural Education
Who's Who in Agriculture Higher Education, 2011
Academic Keys
Graduate Student Teaching Award, 2010
North American Colleges and Teachers of Agriculture
2nd Place Research Poster, 2010
Southern Region Conference of the American Association for Agricultural Education
Top Research Paper Award, 2009
Association for Communication Excellence
Top Thesis Award, 2009
Association for Communication Excellence
Outstanding Research Proposal, 2008
Association for Communication Excellence
Research Article of the Year, 2008
Association for Communication Excellence
1st Place Outstanding Faculty Research Paper, 2007
Association for Communication Excellence
Publications | Books
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Fact Sheets
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Curriculum
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Journal Articles
Academic Journal
- Hawley, J.L, Hall, K., Pate, M., (2017). Students’ Perceptions of Implementing Problem-Based Learning in an Agribusiness Sales Course. NACTA Journal, 61:3
- Hall, K., (2016). Addressing Marketing Issues for Community Supported Agriculture Using Community-Based Social Marketing. Journal of Mass Communication & Journalism, 6:9, doi: 10.4172/2165-7912.1000322
- Hall, K., Lawyer, R., Hawley, J.L, McMurray, K., Students' Perceptions of Using a Course Management System to Supplement Traditional Advising. NACTA Journal
- Savoie Roskos, M., Hall, K., Lambright, T., Preedy, C., LeBlanc, H.R, (2015). Evaluating the Impact of SNAP-Ed Educational Materials at Farmers' Markets. Journal of National Extension Association of Family and Consumer Sciences, 10
- McCann, R.B, Curtis, K., Hall, K., (2015). Utah Farm-Chef-Fork: Building Sustainable Local Food Connections. Journal of Food Distribution Research, 46:1, 1-10.
- Reeve, J., Hall, K., Kalkman, C., (2014). Student outcomes from experiential learning at a student run certified organic farm. Natural Sciences Education, 43, 16-24.
- Hall, K., Meyers, C., Doerfert, D., Akers, C., Johnson, P., (2013). Recruiting and retaining shareholders for community supported agriculture in Texas. Journal of Applied Communications, 97:4, 33-46.
- Hall, K., Rhoades, E., (2010). Influence of subjective norms and communication preferences on grain farmers’ attitudes toward organic and non-organic farming. Journal of Applied Communications, 94:3-4, 51-64.
Professional Journal
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | MultiMedia
PowerPoint
- Beard, F., Hall, K., Ramirez, R., (2016). Insecticide Application Strategies to Manage Pesticide Resistance. Pesticide Safety Education Program: Improvement and Modernization Initiative
- Beard, F., Hall, K., (2016). Pesticide Sprayer Calibration. Pesticide Safety Education Program: Improvement and Modernization Initiative
Web
- Beard, F., Hall, K., Black, C., (2016). EPA Risk Assessments and PPE Requirements for Pesticide Labeling. Pesticide Safety Education Program: Improvement and Modernization Initiative
- Beard, F., Hall, K., Nagamine, C., (2016). Pesticide Labeling: Understanding and Safety. Pesticide Safety Education Program: Improvement and Modernization Initiative
- Beard, F., Hall, K., Tharp, C., Hirnyck, R., (2016). Water Quality and Pesticide Performance. Pesticide Safety Education Program: Improvement and Modernization Initiative
Other Media
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Other
Bulletins
- Hall, K., Saravanan, R., Suchiradipta, B., Chowdhury, A., Dame, H.H, (2015). Social media for rural advisory services. Global Forum for Rural Advisory Services
Other
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.