Kelsey Hall

ASTE Dept

Associate Professor Agricultural Communication / Extension Local Food Marketing State Specialist


Kelsey Hall

Contact Information

Office Location: Logan, Utah
Phone: 435-797-3289
Email: kelsey.hall@usu.edu

Educational Background

EDD, Agricultural Education, (Agricultural Communication), Texas Tech University, 2011
Marketing Community Supported Agriculture in Texas: A Dual-Method Case Study
MS, Agricultural and Extension Education, (Agricultural Communication), The Ohio State University, 2008
Ohio Grain Farmers' Perception of Organic Farming: An Application of the Theory of Planned Behavior
BS, Agricultural Communications, The Ohio State University, 2004

Biography

My educational background and work experience relate to agricultural communication. I prepare students to communicate about agricultural and environmental issues using print, broadcast and digital media to different audiences.

Teaching Interests

I teach undergraduates in agricultural communication and journalism. My courses are Introduction to Agricultural Communication, Agribusiness Sales and Marketing, Technical and Professional Communication Principles, Graphic Communication in Agriculture, Occupational Experience in Agricultural Communication & Journalism, and Senior Project (Web Design).

Research Interests

My research focuses in two areas included in the 2016-2020 National Research Agenda: American Association for Agricultural Education. My primary research focuses on Research Priority Area 6: Vibrant, Resilient Communities. Within this priority area, my research projects design and test models for increasing civic engagement and social capital in local communities through the local food movement (farmers’ markets, community supported agriculture, direct-to-retail businesses). I also determine the effects technology use and communication methods have on citizen engagement in the local food movement. My second research focus deals with Research Priority Area 4: Meaningful, Engaged Learning in All Environments. My investigation within this priority area is to develop and assess various learning interventions and delivery technologies that increase higher order thinking through student writing. My research strengths are program evaluation, survey methodology and specific qualitative research designs (focus groups, interviews, content analysis, observation).

Awards

Outstanding Master's Thesis, 2019

Association for Communication Excellence (ACE)

Outstanding Graduate Research Proposal, 2018

Association for Communication Excellence (ACE)

CAAS Undergraduate Research Mentor of the Year, 2017

College of Agriculture & Applied Sciences

Chapter of the Year - Educational Activities, 2017

National Agricultural Communicators of Tomorrow

Chapter of the Year - Educational Activities, 2016

National Agricultural Communicators of Tomorrow

Yamaha ACT Scholarship, 2016

Yamaha Motor Corp

Yamaha ACT Scholarship, 2015

Yamaha

Outstanding Research Paper, 2013

Association for Communication Excellence

1st Place Research Poster, 2012

Western Region of the American Association for Agricultural Education

Who's Who in Agriculture Higher Education, 2011

Academic Keys

Graduate Student Teaching Award, 2010

North American Colleges and Teachers of Agriculture

2nd Place Research Poster, 2010

Southern Region Conference of the American Association for Agricultural Education

Top Research Paper Award, 2009

Association for Communication Excellence

Top Thesis Award, 2009

Association for Communication Excellence

Outstanding Research Proposal, 2008

Association for Communication Excellence

Research Article of the Year, 2008

Association for Communication Excellence

1st Place Outstanding Faculty Research Paper, 2007

Association for Communication Excellence


Publications | Books

    An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

    Publications | Fact Sheets

      An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

      Publications | Curriculum

        An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

        Publications | Journal Articles

        Academic Journal

        • Hawley, J.L, Hall, K., Pate, M., (2017). Students’ Perceptions of Implementing Problem-Based Learning in an Agribusiness Sales Course. NACTA Journal, 61:3
        • Hall, K., (2016). Addressing Marketing Issues for Community Supported Agriculture Using Community-Based Social Marketing. Journal of Mass Communication & Journalism, 6:9, doi: 10.4172/2165-7912.1000322
        • Hall, K., Lawyer, R., Hawley, J.L, McMurray, K., Students' Perceptions of Using a Course Management System to Supplement Traditional Advising. NACTA Journal
        • Savoie Roskos, M., Hall, K., Lambright, T., Preedy, C., LeBlanc, H.R, (2015). Evaluating the Impact of SNAP-Ed Educational Materials at Farmers' Markets. Journal of National Extension Association of Family and Consumer Sciences, 10
        • McCann, R.B, Curtis, K., Hall, K., (2015). Utah Farm-Chef-Fork: Building Sustainable Local Food Connections. Journal of Food Distribution Research, 46:1, 1-10.
        • Reeve, J., Hall, K., Kalkman, C., (2014). Student outcomes from experiential learning at a student run certified organic farm. Natural Sciences Education, 43, 16-24.
        • Hall, K., Meyers, C., Doerfert, D., Akers, C., Johnson, P., (2013). Recruiting and retaining shareholders for community supported agriculture in Texas. Journal of Applied Communications, 97:4, 33-46.
        • Hall, K., Rhoades, E., (2010). Influence of subjective norms and communication preferences on grain farmers’ attitudes toward organic and non-organic farming. Journal of Applied Communications, 94:3-4, 51-64.

        Professional Journal

          An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

          Publications | MultiMedia

          PowerPoint

          Web

          Other Media

            An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

            Publications | Other

            Bulletins

            Other

              An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

              Teaching

              ASTE 2830 - Agribusiness Sales and Marketing, Fall 2019
              ASTE 4250 - Occupational Experiences in Agriculture, Fall 2019
              ASTE, JCOM 3090 - Communications in Agriculture, Spring 2019
              HONR 4900 - Honors Thesis/Capstone, Spring 2019
              ASTE 4900 - Senior Project Research and Creative Opportunity, Spring 2019
              ASTE 2830 - Agribusiness Sales and Marketing, Fall 2018
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2018
              ASTE 4250 - Occupational Experiences in Agriculture, Fall 2018
              ASTE, JCOM 3090 - Communications in Agriculture, Spring 2018
              ASTE 4900 - Senior Project Research and Creative Opportunity, Spring 2018
              ASTE 2830 - Agribusiness Sales and Marketing, Fall 2017
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2017
              ASTE 6100 - Research Methods in Agricultural Systems, Summer 2017
              ASTE 6120 - Analysis of Social Research Data, Spring 2017
              ASTE, JCOM 3090 - Communications in Agriculture, Spring 2017
              ASTE 4900 - Senior Project Research and Creative Opportunity, Spring 2017
              ASTE,JCOM 3050 - Technical and Professional Communication Principles, Spring 2017
              ASTE 2830 - Agribusiness Sales and Marketing, Fall 2016
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2016
              ASTE 2250 - Occupational Experience in Agriculture, Fall 2016
              ASTE, JCOM 3090 - Communications in Agriculture, Spring 2016
              ASTE 4900 - Senior Project Research and Creative Opportunity, Spring 2016
              ASTE 4900 - Senior Project Research and Creative Opportunity, Spring 2016
              ASTE 2830 - Agribusiness Sales and Marketing, Fall 2015
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2015
              ASTE,JCOM 3050 - Technical and Professional Communication Principles, Summer 2015
              CHSS 4250 - Advanced Internship/Co-op, Spring 2015
              ASTE,JCOM 3090 - Communications in Agriculture, Spring 2015
              ASTE 4900 - Senior Project Research and Creative Opportunity, Spring 2015
              ASTE,JCOM 3050 - Technical and Professional Communication Principles, Spring 2015
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2014
              ASTE 3050 - Technical and Professional Communication Principles, Fall 2014
              ASTE,JCOM 3050 - Technical and Professional Communication Principles, Summer 2014
              ASTE,JCOM 3090 - Communications in Agriculture, Spring 2014
              ASTE,JCOM 3050 - Technical and Professional Communication Principles, Spring 2014
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2013
              JCOM 3320 - Strategic Research Methods in Public Relations, Fall 2013
              ASTE 3050 - Technical and Professional Communication Principles, Fall 2013
              ASTE,JCOM 3050 - Technical and Professional Communication Principles, Fall 2013
              ASTE 3050 - Technical and Professional Communication Principles in Agriculture, Summer 2013
              JCOM 3320 - Strategic Research Methods in Public Relations, Spring 2013
              ASTE 3050 - Technical and Professional Communication Principles in Agriculture, Spring 2013
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2012
              JCOM 3320 - Strategic Research Methods in Public Relations, Fall 2012
              JCOM 3320 - Strategic Research Methods in Public Relations, Spring 2012
              ASTE 3050 - Technical and Professional Communication Principles in Agriculture, Spring 2012
              ASTE 1710 - Introduction to Agricultural Communication, Fall 2011
              JCOM 3320 - Strategic Research Methods in Public Relations, Fall 2011

              Extension

              USU Extension Sustainability, 2011 - Ongoing

              Graduate Students Mentored

              Heather McCall, Agricultural Systems Technology & Education, August 2019
              Kami Bullock, Agricultural Systems Technology & Education, January 2019
              Tyson Riskas, School of Teacher Education & Leadership, August 2018
              Kenna Kesler, Agricultural Systems Technology & Education, August 2018 - December 2019
              Haley Macdonald, Agricultural Systems Technology & Education, August 2017 - December 2019
              Michelle Clouse, Agricultural Systems Technology & Education, May 2017 - December 2018
              Beth Crandall, Agricultural Systems Technology & Education, May 2017 - August 2018
              Katie Trump, Agricultural Systems Technology & Education, January 2018 - May 2018
              John Hawley, Agricultural Systems Technology & Education, August 2015 - May 2017