Kelsey Hall
ASTE Dept
Associate Professor Agricultural Communication / Extension Local Food Marketing State Specialist
Educational Background
Biography
My educational background and work experience relate to agricultural communication. I prepare students to communicate about agricultural and environmental issues using print, broadcast and digital media to different audiences.
Teaching Interests
I teach undergraduates in agricultural communication, specifically graphic design, website design, and internship supervision. In the graduate program, I teach research and academic writing, qualitative research methods, mixed methods research, and communication tools in Extension.
Research Interests
My research projects design and test models for increasing engagement and social capital in local communities through the local food movement (farmers’ markets, community supported agriculture, farm to school, direct-to-retail businesses). I also develop and assess various learning interventions and delivery technologies that increase higher-order thinking. My research strengths are program evaluation, survey methodology, and specific qualitative research designs (focus groups, interviews, content analysis).
Graduate Mentoring Philosophy
My philosophy of graduate mentoring is grounded in a two-way dynamic relationship. I consider myself to be a facilitator who focuses on setting up clear expectations, educational traineeship, creation of opportunities, and mutual respect.
Setting Up Clear Expectations: I explain how they would be considered colleagues who would work alongside me and contribute ideas and their point-of-view on our projects. I use our initial meeting to ensure we would work well together, discussing their background, work style, research interests, writing ability, funding opportunities, and career goals. This information helps us select appropriate research projects, create opportunities, and discuss the desired amount of mentoring needed.
Educational Traineeship: Ways I guide their independent learning are by 1) introducing them to resources that can help them thrive on their own or when I’m not around, 2) assisting in the development of research questions/objectives that address research problems and form their work, 3) demonstrating how to use the software programs prior to their data analysis, and 4) providing feedback on their manuscripts.
Creation of Opportunities: I encourage my mentees to develop their own research ideas. We will co-author journal articles. I coach my mentees so that they communicate about their research through poster and oral presentations at conferences as well as have casual conversations with colleagues. These experiences enable me to introduce them to colleagues.
Mutual Respect: While I have more professional experience in academia than my mentees, it is important we have mutual respect. This mutual respect helps build a relationship and enables them to seek support when navigating tough times.
Awards
Distinguished Manuscript, 2022
Western Region American Association for Agricultural Education
CHaSS Student Research Symposium Oral Presentation award, 2022
Utah State University
Chapter of the Year - Community Service, 2021
National Agricultural Communicators of Tomorrow
Chapter of the Year - Recruitment and Retention, 2021
National Agricultural Communicators of Tomorrow
Distinguished Agricultural Communication Educator in the Western Region of the AAAE, 2020
American Association for Agricultural Education (AAAE)
AAAE Leadership Academy, 2020
American Association for Agricultural Education
Outstanding Master's Thesis, 2019
Association for Communication Excellence (ACE)
Outstanding Graduate Research Proposal, 2018
Association for Communication Excellence (ACE)
Yamaha ACT Scholarship, 2018
Yamaha Motor Corp
1st Place Research Poster, 2017
Western Region Conference of the American Association of Agricultural Education
2nd Place Research Poster, 2017
Western Region Conference of the American Association of Agricultural Education
CAAS Undergraduate Research Mentor of the Year, 2017
College of Agriculture & Applied Sciences
Chapter of the Year - Educational Activities, 2017
National Agricultural Communicators of Tomorrow
Yamaha ACT Scholarship, 2017
Yamaha Motor Corp
Distinguished Research Poster, 2016
Western Region Conference of the American Association of Agricultural Education
Chapter of the Year - Educational Activities, 2016
National Agricultural Communicators of Tomorrow
Yamaha ACT Scholarship, 2016
Yamaha Motor Corp
Yamaha ACT Scholarship, 2015
Yamaha Motor Corp
Outstanding Research Paper, 2013
Association for Communication Excellence
1st Place Research Poster, 2012
Western Region of the American Association for Agricultural Education
Who's Who in Agriculture Higher Education, 2011
Academic Keys
Graduate Student Teaching Award, 2010
North American Colleges and Teachers of Agriculture
2nd Place Research Poster, 2010
Southern Region Conference of the American Association for Agricultural Education
Top Research Paper Award, 2009
Association for Communication Excellence
Top Thesis Award, 2009
Association for Communication Excellence
Outstanding Research Proposal, 2008
Association for Communication Excellence
Research Article of the Year, 2008
Association for Communication Excellence
1st Place Outstanding Faculty Research Paper, 2007
Association for Communication Excellence
Publications | Books
- Hall, K., (2019). USU Teaching Documentation: Dossiers from the Mentoring Program: Kelsey Hall, School of Applied Sciences, Technology and Education. Utah State University
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Fact Sheets
- Pace, J., Emmons, R., Hall, K., Wille, C., Jimenez, L.N, Durward, C., McCann, R.B, (2022). Utah Farmers Market Network: Diversity, Equity, and Inclusion Community of Practice. Utah State University Extension
- Hall, K., McCann, R.B, (2021). Community Supported Agriculture: Accepting SNAP Payments.
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Pricing. USU Extension
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Legal concerns. USU Extension
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Participating in a share. USU Extension
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Crop planning. USU Extension
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Definition, Benefits, Barriers, and Resources for Growers. USU Extension
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Starting and managing your operation. USU Extension
- McMurray, K., Hall, K., (2017). Community Supported Agriculture: Marketing & outreach strategies to encourage membership. USU Extension
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Curriculum
- Hall, K., (2021). Community supported agriculture: Accepting SNAP payments. USU Extension
- Hall, K., (2017). Fostering Community Supported Agriculture: A Guide for Growers and Extension Educators. USU Extension
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Journal Articles
Academic Journal
- Hall, K., Scow, B., A Case Study Comparing the Life Skills Development and Knowledge in Youth Participants of Horseless and Traditional Horse Programs in Utah. Journal of Human Sciences and Extension
- Pace, J., Emmons, R., Hall, K., (2022). Welcoming and inclusive farmers markets: Convening a community of practice with market managers to encourage diversity, equity, and inclusion. USU Extension Outcomes and Impact Quarterly, 1, doi: https://doi.org/10.26077/3c06-4693
- Kesler, K., Hall, K., Spielmaker, D., McCann, R.B, (2021). Building Engagement in Facebook: A Case Study with Utah State University Extension Sustainability. Journal of Applied Communications, 105:1
- Clouse, M., Hall, K., Williams, A., (2020). Predicting U.S. adolescents' purchasing of denim jeans using quality attributes, behavioral characteristics, and sociodemographics. Journal of Textile and Apparel, Technology and Management, 11:3
- Hawley, J.L, Hall, K., Pate, M., (2017). Students’ Perceptions of Implementing Problem-Based Learning in an Agribusiness Sales Course. NACTA Journal, 61:3
- Hall, K., (2016). Addressing Marketing Issues for Community Supported Agriculture Using Community-Based Social Marketing. Journal of Mass Communication & Journalism, 6:9, doi: 10.4172/2165-7912.1000322
- Hall, K., Lawyer, R., Hawley, J.L, McMurray, K., Students' Perceptions of Using a Course Management System to Supplement Traditional Advising. NACTA Journal
- Savoie Roskos, M., Hall, K., Lambright, T., Preedy, C., LeBlanc, H.R, (2015). Evaluating the Impact of SNAP-Ed Educational Materials at Farmers' Markets. Journal of National Extension Association of Family and Consumer Sciences, 10
- McCann, R.B, Curtis, K., Hall, K., (2015). Utah Farm-Chef-Fork: Building Sustainable Local Food Connections. Journal of Food Distribution Research, 46:1, 1-10.
- Reeve, J., Hall, K., Kalkman, C., (2014). Student outcomes from experiential learning at a student run certified organic farm. Natural Sciences Education, 43, 16-24.
- Hall, K., Meyers, C., Doerfert, D., Akers, C., Johnson, P., (2013). Recruiting and retaining shareholders for community supported agriculture in Texas. Journal of Applied Communications, 97:4, 33-46.
- Hall, K., Rhoades, E., (2010). Influence of subjective norms and communication preferences on grain farmers’ attitudes toward organic and non-organic farming. Journal of Applied Communications, 94:3-4, 51-64.
- Hall, K., Rhoades, E., (2008). The agricultural blogosphere: A snapshot of new agricultural communicators online. Journal of Applied Communications, 91:3-4, 37-55.
Professional Journal
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | MultiMedia
PowerPoint
- Beard, F., Hall, K., Ramirez, R., (2016). Insecticide Application Strategies to Manage Pesticide Resistance. Pesticide Safety Education Program: Improvement and Modernization Initiative
- Beard, F., Hall, K., (2016). Pesticide Sprayer Calibration. Pesticide Safety Education Program: Improvement and Modernization Initiative
Web
- Hall, K., (2022). Double Up Food Bucks CSA Program.
- Hall, K., (2022). Double Up Food Bucks Farm Stand Program.
- Beard, F., Hall, K., (2017). Calibration of Pesticide Boom Sprayers.
- Beard, F., Hall, K., Black, C., (2016). EPA Risk Assessments and PPE Requirements for Pesticide Labeling. Pesticide Safety Education Program: Improvement and Modernization Initiative
- Beard, F., Hall, K., Nagamine, C., (2016). Pesticide Labeling: Understanding and Safety. Pesticide Safety Education Program: Improvement and Modernization Initiative
- Beard, F., Hall, K., Tharp, C., Hirnyck, R., (2016). Water Quality and Pesticide Performance. Pesticide Safety Education Program: Improvement and Modernization Initiative
Other Media
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Technical Reports
Other Reports
- Hall, K., (2022). Creating Positive Lasting Changes With Utah Farmers Markets: USDA Farmers Market Promotion Program Impact Report 2018-2022. USU Digital Commons *
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.
Publications | Other
Bulletins
- Hall, K., Saravanan, R., Suchiradipta, B., Chowdhury, A., Dame, H.H, (2015). Social media for rural advisory services. Global Forum for Rural Advisory Services
Newsletter
Other
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.