Kynda Curtis

APEC Dept

Food Systems Specialist


Kynda Curtis

Contact Information

Office Location: Logan Campus | FL207A
Phone: (435) 797-0444
Email: kynda.curtis@usu.edu
Additional Information:

Educational Background

PhD, Economics, (Industrial Organization, Consumer Economics and Marketing), Washington State University, 2003
MS, Finance, (Estate Planning), The American College, 1998
BA, Economics, (History and German), Whitman College, 1993

Licensures & Certifications

Certificate in Master Remote Work Professional Program, USU Extension, 2019
Certificate in Behavioral Economics Program, Yale SOM Executive Education, 2018

Awards

USU College of Agriculture and Applied Sciences 2020-2021 Graduate Research Mentor of the Year Award, 2020

CAAS

FDRS Frank Panyko Award for Distinguished Service, 2019

Food Distribution Research Society

Utah State University Extension Career Award, 2019

Extension Specialists Association

Past President's Award, 2017

Food Distribution Research Society

USU College of Agriculture and Applied Sciences 2017-2018 International Professor of the Year, 2017

CAAS

Presidential Award for Excellence in Research and Communication , 2016

Food Distribution Research Society

Utah State University Extension Specialist Association Innovative Program Award, 2015

Extension Specialists Association

President's Award for Outstanding Contributions to AAEA, 2014

Agricultural and Applied Economics Association (AAEA)

Outstanding Extension Project Award, 2013

Western Agricultural Economics Association (WAEA)

2008 Western Extension Director’s Association Awards of Excellence Program, 2008

Project of the Western Extension Marketing Committee

Distinguished Extension/Outreach Program Group Award, 2007

American Agricultural Economics Association (AAEA)

Outstanding Extension Project Award, 2006

Western Agricultural Economics Association (WAEA)

Outstanding Extension Project Award, 2005

Western Agricultural Economics Association (WAEA)


Publications | Books

  • Slocum, S., Curtis, K., (2018). Food and Agricultural Tourism: Theory and Best Practice. Routledge

    Publications | Book Chapters

  • Curtis, K., (2023). Overcoming Institutional Discrimination in USDA Programmes: Food and Agricultural Tourism: Inclusion in tourism: Understanding institutional discrimination and bias. Routledge
  • Sleipness, O., Powell, J., Curtis, K., (2022). Public-Private Partnerships: A Framework for National Park Gateway Community Development: Transformations in Protected Area Management and Gateway Communities: Alternative Approaches to Tourism and Community Engagement. CAB International
  • Curtis, K., (2020). Tourism in the Intermountain West: The Role of Food and Agritourism in NeoLocalism: Neolocalism and Tourism: Understanding a Global Movement. Goodfellows
  • Curtis, K., Bosworth, R.C, Slocum, S., (2017). Drink Tourism: A Profile of the Intoxicated Traveler: Beers, Ciders & Spirits: Craft Beverages and Tourism in the U.S.. Palgrave Macmillan - Springer International
  • Slocum, S., Curtis, K., (2017). The Urban-Rural Tourism Relationship: a Case of Suburban Farm Shops: Urban-Rural Tourism: Strategies in Sustainability . CAB International
  • Curtis, K., McCann, R.B, (2017). Utah Farm-Chef-Fork: Linking Rural Growers with Urban Chefs to Enhance Local Food Sourcing: Urban-Rural Tourism: Strategies in Sustainability . CAB International

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Fact Sheets

  • Langford, M., Curtis, K., Stock, M., (2023). An Overview of the Cut Flower Industry. USU Extension
  • Langford, M., Curtis, K., Stock, M., (2023). Cut Flower Markets and Marketing in the Intermountain West. USU Extension
  • Langford, M., Curtis, K., Stock, M., (2023). Understanding Cut Flower Consumers. USU Extension
  • Curtis, K., Stock, M., (2023). Utah florist preferences for local cut flowers. USU Extension
  • Drugova, T., Curtis, K., (2023). Consumer Taste Beliefs Impact Organic Specialty Baked Good Pricing. USU Extension
  • Drugova, T., Curtis, K., (2023). Which Factors Influence Consumer Organic Specialty Bakery Product Taste Ratings?. USU Extension
  • Drugova, T., Curtis, K., (2023). Who Values Organic Specialty Bakery Products?. USU Extension
  • Curtis, K., (2023). Building Diversity, Equity, Access, and Inclusion in Tourism Outreach. NET
  • Drugova, T., Curtis, K., (2021). Bakery Organic Wheat Flour Quality and Quantity Requirements. USU Extension
  • Drugova, T., Curtis, K., (2021). Wheat Miller and Distributor Organic Wheat Quality and Quantity Requirements. USU Extension
  • Curtis, K., Drugova, T., Ward, R.A, (2021). Utah Fresh Produce Grower Preferred Drought Management Strategies . USU Extension
  • Curtis, K., Drugova, T., Ward, R.A, (2021). Utah Hay and Forage Grower Preferred Drought Management Strategies . USU Extension
  • Curtis, K., Drugova, T., Ward, R.A, (2021). Utah Livestock Producer Preferred Drought Management Strategies . USU Extension
  • Rice, E., Curtis, K., (2021). Drought Tolerant Options for Southwest Agriculture: Edible Produce. USU Extension
  • Rice, E., Curtis, K., (2021). Drought Tolerant Options for Southwest Agriculture: Grasses, Grains and Legumes. USU Extension
  • Rice, E., Curtis, K., (2021). Drought Tolerant Options for Southwest Agriculture: Ornamentals, Herbs, and Cosmetics. USU Extension
  • Drugova, T., Curtis, K., Kim, M., (2020). Impacts of Drought on Tribal Economies in Arizona. USU Extension
  • Drugova, T., Curtis, K., Kim, M., (2020). Impacts of Drought on Tribal Economies in Nevada. USU Extension
  • Drugova, T., Curtis, K., Kim, M., (2020). Impacts of Drought on Tribal Economies in New Mexico. USU Extension
  • Drugova, T., Curtis, K., Kim, M., (2020). Impacts of Drought on Tribal Economies in Utah. USU Extension
  • Drugova, T., Curtis, K., (2019). Do Consumers Who Prefer-Gluten Free Also Prefer Organic?. USU Extension
  • Drugova, T., Curtis, K., (2019). Does Consumer Knowledge of Organic Production Standards Influence Demand for Organic and Non-GMO Labeled Foods?. USU Extension
  • Curtis, K., Quarnstrom, D., (2019). Adopting Organic Wheat: Grower Motivations and Concerns. USU Extension
  • Curtis, K., Quarnstrom, D., (2019). Characteristics of Organic Wheat Growers. USU Extension
  • Curtis, K., Rice, E., Allen, K., (2019). Farm Shops: A Direct-to-Consumer Extended Season Opportunity. USU Extension
  • Curtis, K., Salisbury, K., Ward, R.A, Durward, C., (2019). Targeting Farmers’ Markets in Utah: Understanding Fresh Produce Pricing. USU Extension
  • Curtis, K., Salisbury, K., Pozo, V., Ward, R.A, Durward, C., (2019). What Determines Produce Pricing in Utah?. USU Extension
  • Curtis, K., Allen, S., (2018). Estimating Market Size and Price for Fresh Produce Sales. USU Extension
  • Curtis, K., Allen, S., (2018). Fresh Produce Direct Market Sales Considerations. USU Extension
  • Curtis, K., Drugova, T., Thomason, H., (2018). Labeling and Product Characteristic Preferences of Organic Food Buyers. USU Extension
  • Curtis, K., Drugova, T., Thomason, H., (2018). Premium Potential for Organic Wheat Products. USU Extension
  • Curtis, K., Allen, S., (2018). Target Market Identification and Data Collection Methods. USU Extension
  • Curtis, K., Drugova, T., Thomason, H., (2018). Who are Organic Wheat Consumers?. USU Extension
  • Curtis, K., Bradshaw, M., (2017). Conducting a Market Assessment: Estimating Market Size and Price for Small-Scale Food Tourism Enterprises. USU Extension
  • Curtis, K., Rudd, J., (2017). Southeastern Utah Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2016. USU Extension
  • Knudsen, T., Curtis, K., Reeve, J., Black, B.L, (2017). Northern Utah Peach Orchard Costs and Returns Comparison by Management Strategy, 20 Acres, 2015. USU Extension
  • Curtis, K., Knudsen, T., (2016). Northern Utah Grass-Fed Beef Production Costs & Returns, 2016. USU Extension
  • Curtis, K., Knudsen, T., (2016). Southern Utah Grass-Fed Beef Production Costs & Returns, 2016. USU Extension
  • Knudsen, T., Curtis, K., Reeve, J., Black, B.L, (2016). Northern Utah Conventional Peach Orchard Costs and Returns, 20 Acres, 2015. USU Extension
  • Knudsen, T., Curtis, K., Reeve, J., Black, B.L, (2016). Northern Utah Organic Peach Orchard Costs and Returns, 20 Acres, 2015. USU Extension
  • Knudsen, T., Curtis, K., Reeve, J., Black, B.L, Maughan, T., (2016). Northern Utah Conventional Peach Orchard Costs and Returns, 20 Acres, 2015.. USU Extension
  • Curtis, K., Olsen, S.H, Wagner, K.M, (2015). Utah urban small-scale mixed vegetable production costs and returns - 5 acres, 2015. Reprinted in 2015 Utah Agicultural Statistics
  • Olsen, S.H, Curtis, K., Wagner, K.M, (2015). Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2015. USU Extension
  • Curtis, K., Olsen, S.H, Wagner, K.M, (2015). Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 5 Acres, 2015. USU Extension
  • Maughan, T., Curtis, K., Black, B.L, Drost, D.T, (2014). A comparison of Northern Utah high tunnel strawberry production costs and returns with low tunnels. USU Extension
  • Curtis, K., Olsen, S.H, Knudsen, T., Wagner, K.M, (2014). Utah urban small-scale mixed vegetable production costs and returns--5 acres, 2014. Reprinted in Utah Agricultural Statistics 2014 annual report
  • Maughan, T., Curtis, K., Black, B.L, Drost, D.T, (2014). A comparison of Northern Utah high tunnel strawberry production costs and returns with low tunnels and supplemental heating. USU Extension
  • Maughan, T., Curtis, K., Black, B.L, Drost, D.T, (2014). Northern Utah High Tunnel Strawberry Production Costs and Returns, 2014 . USU Extension
  • Curtis, K., (2014). Characterizing the Face and Value of the "Buy Local" Movement. USU Extension
  • Olsen, S.H, Curtis, K., Wagner, K.M, Knudsen, T., (2014). Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2014. USU Extension
  • Curtis, K., Olsen, S.H, Knudsen, T., Wagner, K.M, (2014). Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 5 Acres, 2014. USU Extension
  • Johnson, M.S, Curtis, K., (2013). Grand County Crop Production Costs and Returns, 2013. USU Extension
  • Nelson, R., Curtis, K., Lewis, C., (2013). Beaver County Crop Productions Costs and Returns, 2012. USU Extension
  • Curtis, K., Gumirakiza, J., (2013). Consumer Motivations for Attending Utah Farmers’ Markets. USU Extension
  • Gumirakiza, J., Curtis, K., (2013). Exploring Consumer Spending at Farmers’ Markets: Who Spends More?. USU Extension
  • Gumirakiza, J., Curtis, K., (2013). Farmers’ Market Consumer Preferences & Premium Pricing for Organically Grown & Local Fresh Produce. USU Extension
  • Curtis, K., Gumirakiza, J., (2013). Farmers’ Market Customer Priorities. USU Extension
  • Gumirakiza, J., Curtis, K., (2013). Importance of Pricing Fresh Produce in Direct Markets: A Farmers’ Market Example. USU Extension
  • Gumirakiza, J., Curtis, K., (2013). Targeting Specific Consumer Types at Farmers' Markets. USU Extension
  • Curtis, K., Knudsen, T., MacAdam, J.W, (2013). Northern Utah Small Cow-Calf Pasture Finished Beef Production Costs & Returns, 2012. USU Extension
  • Curtis, K., Knudsen, T., MacAdam, J.W, (2013). Annual Costs to Establish and Maintain Birdsfoot Trefoil Pastures in Northern Utah, 2012. USU Extension
  • Curtis, K., Chakreeyarat, V., Gumirakiza, J.D, (2013). Enhancing Direct Marketing Opportunities for Local Foods. USU Extension
  • Holmgren, L.N, Curtis, K., Snyder, D.L, (2012). Box Elder County Crop Production Costs and Returns, 2011. Extension
  • Curtis, K., Chakreeyarat, V., Gumirakiza, J.D, (2012). Community Supported Agriculture Program Consumer Preferences for Local and Organic Foods. Extension
  • Curtis, K., Chakreeyarat, V., Gumirakiza, J.D, (2012). Community Supported Agriculture Programs: A Sustainable Approach to Local Foods. Extension
  • Curtis, K., Feuz, S., Aybar, N., (2012). Consumer Willingness to Pay for Specialty Meats. Extension
  • Olsen, S.H, Curtis, K., (2012). Davis County Crop Production Costs and Returns, 2012. USU Extension
  • Olsen, S.H, Curtis, K., (2012). Davis County Mixed Vegetables, 100 acres, 2012. Utah Agricultural Statistics, 2012 annual report *
  • Cooper, T.D, Curtis, K., (2012). Duchesne County Crop Production Costs and Returns, 2011. Extension
  • Curtis, K., Chakreeyarat, V., Yeager, I., (2012). Farmers' Market Manager Perspectives on Season Extension Potential. Extension
  • Heaton, K., Curtis, K., (2012). Garfield County Crop Production Costs and Returns, 2011. Extension
  • Heaton, K., Curtis, K., (2012). Kane County Crop Production Costs and Returns, 2011. Extension
  • Curtis, K., Feuz, S., Aybar, N., (2012). Marketing Strategies for Organic and Natural Meat Producers. Extension
  • Wilde, T., Curtis, K., Lewis, C., (2012). Millard County Crop Production Costs and Returns, 2012. Extension
  • Curtis, K., Barnhill, J.V, Snyder, D.L, (2012). Morgan County Crop Production Costs and Returns, 2011. Extension
  • Curtis, K., Chakreeyarat, V., Yeager, I., (2012). Potential for Farmers’ Market Season Extension: Grower and Market Manager Viewpoints. Extension
  • Curtis, K., Chakreeyarat, V., Yeager, I., (2012). Potential Pricing for Locally Grown Produce in the Extended Season. Extension
  • Sulser, A.R, Curtis, K., Snyder, D.L, (2012). Wasatch County Crop Production Costs and Returns, 2011. Extension
  • Olsen, S.H, Curtis, K., (2012). Wasatch Front Mixed Vegetable Production Costs and Returns, 2012. Extension
  • Barnhill, J.V, Curtis, K., Snyder, D.L, (2012). Weber County Crop Production Costs and Returns, 2011. Extension
  • Curtis, K., Ma, Z., MacAdam, J.W, Chakreeyarat, V., (2012). Rancher Adoption Potential of the Birdsfoot Trefoil Pasture Beef Production System in the Intermountain West. Cooperative Extension
  • Kitchen, B.M, Curtis, K., Snyder, D.L, (2012). Daggett County Crop Production Costs and Returns, 2011. Extension
  • Banks, J.E, Curtis, K., Lee, R.Q, Snyder, D.L, (2012). Juab County Crop Production Costs and Returns, 2011. Utah State University Extension
  • Israelsen, C.E, Curtis, K., Lee, R.Q, Snyder, D.L, (2012). Cache County Crop Production Costs and Returns, 2011. Utah State University Extension Publication
  • Banks, S.J, Curtis, K., Snyder, D.L, (2012). Summit County Crop Production Costs and Returns 2011. Utah State University Extension
  • Curtis, K., (2011). Direct Marketing Local Foods: Differences in CSA and Farmers' Market Consumers. Utah State University Extension, Applied Economics
  • Curtis, K., (2011). Direct Marketing Local Foods: Differences in CSA and Farmers' Market Consumers - Spanish Version. Utah State University Extension, Applied Economics
  • Curtis, K., (2011). Direct Marketing Local Foods: Food Safety Considerations - Spanish Version. Utah State University Extension, Applied Economics
  • Curtis, K., (2010). Direct Marketing Local Foods: Food Safety Considerations. Utah State University Extension, Applied Economics
  • Curtis, K., (2010). Economic Feasibility of Solar Photovoltaic Irrigation System Use in Great Basin Forage Production. Utah State University Extension, Applied Economics
  • Cowee, M.W, Curtis, K., (2010). Resident Perceptions of Illegal Dumping on Public Lands . Utah State University Extension, Applied Economics
  • Cowee, M.W, Curtis, K., (2010). Resident Willingness to Pay for Expanded Cleanup & Enforcement of Illegal Dumping Laws . Utah State University Extension, Applied Economics
  • Cowee, M.W, Curtis, K., Morris, R., Gatzke, H., (2009). Buying Local: Perceptions of High-End Chefs in Nevada . University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Entsminger, J., Gatzke, H., Morris, R., (2009). Developing Farmer and Gourmet Chef Partnerships. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Entsminger, J., Gatzke, H., Morris, R., (2009). From Farm Fresh to Fine Dining: Producing for Gourmet Restaurants . University of Nevada Cooperative Extension Fact Sheet
  • Cowee, M.W, Curtis, K., Gatzke, H., (2009). Nevada Farmers Market Customer Profiles. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Bishop, C., (2009). The Impacts of Increasing Fuel Costs on Nevada’s Agricultural Enterprises. University of Nevada Cooperative Extension Fact Sheet
  • Cowee, W.M, Curtis, K., Gatzke, H., (2009). Why Customers Shop at Farmers’ Markets in Nevada. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Cowee, M., Lewis, S., Harris, T., (2008). Consumer Preferences for Meat Attributes. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Emm, S., Entsminger, J., (2008). Economic and Environmental Priorities of Walker River Basin Landowners. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Emm, S., Entsminger, J., (2008). Landowner Willingness to Adopt Alternative Cropping & Irrigation Strategies in the Walker River Basin. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Emm, S., Entsminger, J., (2008). Landowner Willingness to Sell or Lease Water Rights in the Walker River Basin. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Cowee, M., Lewis, S., Harris, T., (2008). Livestock Producer Interest in Local Processing. University of Nevada Cooperative Extension Fact Sheet
  • Gatzke, H., Curtis, K., (2008). Starting a Horticulture Business: Primary Considerations. University of Nevada Cooperative Extension Fact Sheet
  • Curtis, K., Bishop, C., (2008). The Impacts of Increasing Fuel Costs on Nevada’s Agricultural Enterprises. University of Nevada Cooperative Extension Fact Sheet

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Curriculum

  • Curtis, K., (2024). Succeeding in Academia. USU Extension
  • Curtis, K., Ward, R.A, Larsen, R., (2023). Online Course: Evaluating Profitable Agricultural Enterprises. USU Extension
  • Curtis, K., Ward, R.A, Larsen, R., (2022). Evaluating Profitable Agricultural Enterprises. USU Extension *
  • Curtis, K., Durward, C., Salisbury, K., Rice, E., (2018). Conventional vs. Organic Produce Price Comparisons for Utah. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Rice, E., (2018). Farmers' Market Produce Price Comparisons for Utah. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Rice, E., (2018). Farmers' Market vs. Grocery Store Produce Price Comparisons for Utah. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Rice, E., (2018). National vs. Local Grocery Store Produce Price Comparisons for Utah. USU Extension
  • Curtis, K., Salisbury, K., Durward, C., (2018). Fresh Produce Direct Sales and Pricing. USU Extension
  • Curtis, K., Ward, R.A, Stock, M., (2018). Start-to-Farm. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Dygert, A., (2017). Conventional vs. Organic Fresh Produce Comparison. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Dygert, A., (2017). Farmers' Market Produce Price Comparison. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Dygert, A., (2017). Farmers' Market vs. Grocery Store Comparison. USU Extension
  • Curtis, K., Durward, C., Salisbury, K., Dygert, A., (2017). National vs. Local Store Produce Comparison. USU Extension
  • Ward, R.A, Curtis, K., Salisbury, K., (2017). American Indian Agricultural Business Management Curricula. USU Extension
  • Ward, R.A, Curtis, K., Salisbury, K., (2016). American Indian Agricultural Money and Business Management Curricula. USU Extension
  • Curtis, K., (2015). Extended Season Marketing Opportunities for Farm and Food Products. USU Extension
  • Curtis, K., Slocum, S., Allen, K., (2015). Farm and Food Tourism: Exploring Opportunities. USU Extension
  • Curtis, K., Hallock, T., (2013). Farm/Ranch Transition and Estate Planning. Building Farmers in the West Curricula
  • Slocum, S., Curtis, K., (2013). Hull Dairy. Chapter 6 of Western Farm and Ranch Transition Strategies. A publication of the Western Extension Marketing Committee, Publication 2013-1
  • Curtis, K., Gallardo, K., (2013). Western Farm and Ranch Transition Strategies. Western Extension Marketing Committee Publication 2013-1
  • Bishop, C., Curtis, K., Emm, S., (2010). Evaluating Alternative Low-Water-Use Crops for the Great Basin. University of Nevada Cooperative Extension Curriculum
  • Curtis, K., (2008). Conducting Market Research Using Primary Data: Ch.7 of Niche Markets: Assessment & Strategy Development for Agriculture. A publication of the Western Extension Marketing Committee,UCED publication
  • Thilmany, D., Curtis, K., (2008). Marketing and Promotion Resources: Leveraging Existing Programs and Resources : Chapter 6 of Niche Markets: Assessment & Strategy Development for Agriculture. A publication of the Western Extension Marketing Committee, UCED publication

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Journal Articles

Academic Journal

  • Wagner, K.M, Curtis, K., Jewkes, M., (2022). The Impact of Free Senior Center Farmers' Markets During Covid-19. Journal of the National Association of County Agriculture Agents, 15:2
  • Drugova, T., Curtis, K., Kim, M., (2022). The Impacts of Drought on Southwest Tribal Economies. Journal of American Water Resources Association, 58:5, 639-653. doi: http://dx.doi.org/10.1111/1752-1688.13018
  • Drugova, T., Curtis, K., (2022). Why Can’t the Supply Chain Keep Up with Organic Bakery Product Demand? Understanding Miller, Distributor, and Baker Organic Wheat Quality Perceptions and Needs. International Food and Agribusiness Management Review, 24:4, 601-617.
  • Slocum, S., Drugova, T., Curtis, K., (2022). The Influence of Social Norms on Sustainable Consumption Behaviors: The Unique Ethos of Renaissance Festivals as a Moderator of Sustainability. Journal of Sustainable Tourism, 30:6, 1423-37.
  • Drugova, T., Curtis, K., Ward, R.A, (2022). Producer Preferences for Drought Management Strategies in the Arid West. Renewable Agriculture and Food Systems, 37, 14-23.
  • Curtis, K., Slocum, S., (2021). Rural Winery Resiliency and Sustainability through the Covid-19 Pandemic. Sustainability, 13:18
  • Drugova, T., Curtis, K., Akhundjanov, S., (2020). Are Multiple Labels on Food Products Beneficial or Simply Ignored?. Canadian Journal of Agricultural Economics, 68:4, 411-427. doi: doi.org/10.1111/cjag.12259
  • Curtis, K., Drugova, T., Knudsen, T., Reeve, J., Ward, R.A, (2020). Is Organic Certification Important to Farmers’ Market Shoppers or Is Eco-friendly Enough?. HortScience, 55:11, 1822-1831.
  • Drugova, T., Curtis, K., Akhundjanov, S., (2020). Organic Wheat Products and Consumer Choice: A Market Segmentation Analysis. British Food Journal, 122:7, 2341-2358. doi: doi.org/10.1108/BFJ-08-2019-0626
  • Curtis, K., Bradshaw, M., Slocum, S., (2020). The Role of Culinary Experiences in Destination Loyalty. Journal of Gastronomy and Tourism, 42:2, 67-79.
  • Drugova, T., Pozo, V., Curtis, K., Fortenbury, R., (2019). Organic Wheat Prices and Premium Uncertainty: Can Cross Hedging and Forecasting Play a Role?. Journal of Agriculture and Resource Economics, 44:3, 551-570.
  • Curtis, K., Quarnstrom, D., (2019). Untangling the Economic and Social Impediments to Producer Adoption of Organic Wheat. Journal of Food Distribution Research, 50:1, 105-113.
  • Kinkead, J., Curtis, K., (2018). Seeking SOLE Food: Service Learning and Sustainability in Honors Think Tank Courses. JOURNAL OF SERVICE-LEARNING IN HIGHER EDUCATION, 8:2, 3-19.
  • Drugova, T., Pozo, V., Curtis, K., (2018). Forecasting Organic Wheat Prices: Do Conventional Wheat Prices Play a Role?. Journal of Food Distribution Research, 49:1, 48-55.
  • Salisbury, K., Curtis, K., Pozo, V., Durward, C., (2018). Is Local Produce Really More Expensive? A Comparison of Direct Market and Conventional Grocery Produce Pricing. Journal of Food Distribution Research, 19:1, 13-21.
  • Ehmke, M., Ritten, C., Bekkerman, A., Curtis, K., Ehmke, C., (2017). How Sweet are Beekeeper Returns from Almond Pollination and Honey Production. International Journal of Farm Management, 21st Congress (1), 1-13.
  • Jablonski, R., Sullins, M., Thilmany, D., Curtis, K., (2017). Determinants of Effective Beginning Farmer Programming and Implications for Future Programs. Journal of Agriculture and Resource Economics, 42:3
  • Slocum, S., Curtis, K., (2017). Farm Diversification through Farm Shop Entrepreneurship in the UK. Journal of Food Distribution Research, 48:2
  • Curtis, K., Slocum, S., Teegerstrom, T., Bishop, C., Landis, M., (2017). Innovative Food Tourism Development Strategies for Sustainability on American Indian Reservations. Journal of Food Distribution Research, 48:1
  • Gumirakiza, J.D, Curtis, K., Bosworth, R.C, (2017). Consumer Preferences and Willingness to Pay for Bundled Fresh Produce Claims . Journal of Food Products Marketing, 23:1, 61-79. doi: http://www.tandfonline.com/doi/full/10.1080/10454446.2017.1244786
  • Curtis, K., Slocum, S., (2016). The Potential Impacts of Sustainability Certification Programs Focused on Food Waste Reduction on the Tourism Industry. Journal of Food Distribution Research, 47:1, 6-11.
  • Curtis, K., Slocum, S., (2016). The Role of Sustainability Certification Programs in Reducing Food Waste in Tourism. Journal of Developments in Sustainable Agriculture, 11:1, 1-7.
  • Slocum, S., Curtis, K., (2016). Assessing Sustainable Food Behaviours of National Park Visitors: Domestic/On Vocation Linkages, and their Implications for Park Policies. Journal of Sustainable Tourism, 24:1, 153-167.
  • Gumirakiza, J.D, Curtis, K., Bosworth, R.C, (2015). Farmers’ Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications. Journal of Agribusiness, 33:1, 63-82.
  • Curtis, K., Allen, K., Ward, R.A, (2015). Food Consumption, Attitude, and Behavioral Change among CSA Members: A Northern Utah Case Study. Journal of Food Distribution Research, 42:2, 3-16.
  • Maughan, T., Curtis, K., Black, B.L, Drost, D.T, (2015). Economic Evaluation of Implementing Strawberry Season Extension Production Technologies in the Intermountain West. HortScience, 50:3, 395-401.
  • McCann, R.B, Curtis, K., Hall, K., (2015). Utah Farm-Chef-Fork: Building Sustainable Local Food Connections. Journal of Food Distribution Research, 46:1, 1-10.
  • Bosworth, R.C, Bailey, D., Curtis, K., (2015). Consumer Willingness to Pay for Local Designations: Brand Effects and Heterogeneity at the Retail Level. Journal of Food Products Marketing, 21:3, 274-292.
  • Kim, M., Curtis, K., Yeager, I., (2014). An Assessment of Market Strategies for Small-Scale Produce Growers. International Food and Agribusiness Management Review, 17:3
  • Barnes, R.N, Bosworth, R.C, Bailey, D., Curtis, K., (2014). Connecting Sensory Quality Characteristics and Local Designations to Willingness to Pay for Cheese at the Retail Level. International Food and Agribusiness Management Review, 17:3, 115-138.
  • Curtis, K., Yeager, I., Black, B.L, Drost, D.T, Ward, R.A, (2014). Market and Pricing Potential for Extended Season Produce Sales. Journal of Food Distribution Research, 45:2
  • Gumirakiza, J.D, Curtis, K., Bosworth, R.C, (2014). Who Attends Farmers’ Markets and Why? Understanding Consumers and their Motivations. International Food and Agribusiness Management Review, 17:2
  • Gumirakiza, J.D, Curtis, K., Bosworth, R.C, (2014). Consumer Preferences and Willingness to Pay for Multi-Labeled Produce at Farmers’ Markets. Journal of Food Distribution Research, 45:1
  • Curtis, K., (2014). Premium Potential for Geographically Labeled, Differentiated Meat Products. Journal of Agriculture, Food Systems, and Community Development , 4:2
  • Curtis, K., (2013). Researching Market and Supply-Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages. Journal of Agriculture, Food Systems, and Community Development, 3:4, 1-7.
  • Curtis, K., Ward, R.A, Allen, K., Slocum, S., (2013). Impacts of Community Supported Agriculture Program Participation on Consumer Food Purchases and Dietary Choice. Journal of Food Distribution Research, 44:1, 42-51.
  • Curtis, K., Cowee, M.W, (2011). Buying Local: Diverging Consumer Motivations and Concerns. Journal of Agribusiness, 29:1
  • Curtis, K., (2011). Are All Direct Market Consumers Created Equal?. Journal of Food Distribution Research, 42:1, 26-33.
  • Curtis, K., Bishop, C.D, Harris, T.R, (2011). Economic Feasibility of Wine Production in the Arid U.S.: A Northwest Nevada Example. Journal of Wine Economics , 5:2, 256-269.
  • Bishop, C., Curtis, K., Kim, M., (2010). Conserving Water in Arid Regions: Exploring the Economic Feasibility of Alternative Crops . Agricultural Systems, 103:8, 535-542.
  • Curtis, K., Cowee, M.W, Kim, M., Harris, T.H, (2010). Evaluating Returns to Cool Season Grass Quality Characteristics for Niche Equine Feed Markets. Journal of Agribusiness, 28:1, 1-18.
  • Morris, R.L, Gatzke, H., Curtis, K., (2009). Development of Small-Scale Vegetable and Fruit Producers for an Expanding Urban Market in Las Vegas, Nevada . Acta Horticulturae, 831, 269-275.
  • Curtis, K., Cowee, M.W, (2009). Direct Marketing Local Food to Chefs: Chef Preferences and Perceived Obstacles . Journal of Food Distribution Research, 40:2, 26-36.
  • Curtis, K., McCluskey, J.J, Swinnen, J.M, (2008). Differences in Global Risk Perceptions of Biotechnology and the Political Economy of the Media . International Journal of Global Environmental Issues, 8:(1&2), 77-89.

Professional Journal

  • Curtis, K., Cowee, M.W, (2010). Are Homeowners Willing to Pay for "Origin-Certified" Plants in Water Conserving Residential Landscaping?. Journal of Agricultural and Resource Economics, 35:1, 118-132.
  • Curtis, K., Mahon, J., (2010). Concreting the Student Learning Experience in Agricultural Economics through Field Research Projects. North American Colleges and Teachers of Agriculture Journal , 54:4, 16-23.
  • Curtis, K., Cowee, .W, Velcherean, ., Gatzke, ., (2010). Farmer’s Market Consumers: Is Local or Organic Important?. Journal of Food Distribution Research, 41:1, 20-24.
  • Curtis, K., Mahon, J., (2010). Using Extension Fieldwork to Incorporate Experiential Learning into University Coursework . Journal of Extension , 48:2, Article 2FEA4.
  • Curtis, K., Cowee, M.W, Havercamp, H., Morris, R., Gatzke, H., (2008). Marketing Local Foods to Gourmet Restaurants: A Multi-Method Assessment. Journal of Extension, 46:6

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | MultiMedia

Video

  • Curtis, K., (2023). Florist Market Needs and Preferences. APEC Extension
  • Curtis, K., (2022). Communicating Your Extension Value Proposition. USU Extension *
  • Curtis, K., (2022). Inflation in 2022: Impacts on Consumer and Input Pricing. APEC Extension *
  • Curtis, K., (2022). Inflation Update: Food and Input Prices. APEC Extension *
  • Curtis, K., (2022). The Market for Local Cut Flowers: Florist Preferences, Needs, and Hurdles. APEC Extension *
  • Curtis, K., (2022). What’s Up with Inflation and Input Prices? . APEC Extension *
  • Curtis, K., (2022). Input Supply Shortages and Increased Prices. APEC Extension *
  • Curtis, K., (2021). Intro to Economic Feasibility Assessment. APEC Extension *
  • Curtis, K., (2021). Market Feasibility Assessment . APEC Extension *
  • Curtis, K., (2021). USDA Agricultural Marketing Service Pandemic Response and Safety Grant Program Overview. APEC Extension *
  • Curtis, K., (2021). Using Social Media Polls for DTC Market Research. APEC Extension *
  • Curtis, K., (2021). Direct Marketing Innovations in the Covid Era. APEC Extension *
  • Curtis, K., (2020). Consumer Spending Updates and Innovation in Local Food Systems. APEC Extension *
  • Curtis, K., (2020). Farmers Are Building an Online Presence to Sell Their Products. Utah Public Radio *
  • Curtis, K., (2020). Covid-19 Impacts on Local Food Systems. APEC Extension *
  • Curtis, K., (2020). Stocking Up on Locally Grown Food. Utah State University *
  • Curtis, K., (2020). Covid-19 Impacts on Local Food Systems – Nevada. University Center for Economic Development *

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Technical Reports

AES Reports

    Research Reports

    • Bailey, D., Bosworth, R.C, Curtis, K., (2013). Utah Shopper Awareness of and Willingness to Pay for Utah' Own Food Products: Phase II Report. Contract Completion Report to the Utah Department of Agriculture and Food *
    • Bailey, D., Bosworth, R.C, Curtis, K., (2012). Utah Shopper Awareness of and Willingness to Pay for Utah's Own Food Products: Phase I Report. A Report to the Utah Department of Agriculture and Food *

    Other Reports

    • Cowee, M., Curtis, K., (2010). Illegal Dumping in Northern Nevada: Resident Perceptions and Willingness to Pay for Expanded Cleanup and Enforcement . University Center for Economic Development (UCED) publication
    • Cowee, M., Curtis, K., Torell, R., George, J., (2010). Nevada’s Agricultural and Natural Resources Outreach Programming: Participant Impact Assessment Results . University Center for Economic Development (UCED) publication
    • Curtis, K., Bishop, C.D, Emm, S., Kobayashi, M., Harris, T.R, Kim, M., (2009). Economic Analysis of Water Conservation Practices for Agricultural Producers in the Walker River Basin. University Center for Economic Development (UCED) publication
    • Curtis, K., Cowee, M., Gatzke, H., (2009). Who is Shopping at Nevada’s Farmers’ Markets and Why? . University Center for Economic Development (UCED) publication

    An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

    Publications | Other

    Bulletins

    • Kitchen, B.M, Curtis, K., Lee, R.Q, Snyder, D.L, (2012). Uintah County Crop Production Costs and Returns, 2011. Extension
    • McAdoo, K., Schultz, B., Torell, R., Swanson, S., McCuin, G., Curtis, K., (2010). Nevada Range Management School: Focus on Sustainability. University of Nevada Cooperative Extension Special Publication
    • Bishop, C., Gatzke, H., Curtis, K., (2010). Small Farm Hoop House Production of Vegetables in Desert Climates, Costs and Returns, 2010. University of Nevada Cooperative Extension Special Publication
    • Cowee, M.W, Curtis, K., Gatzke, ., (2009). Marketing to Farmers’ Markets: Ideas for Market Vendors & Managers in Nevada . University of Nevada Cooperative Extension Special Publication
    • Kobayashi, M., Curtis, K., Bishop, C.D, Harmon, W., Magre, M., (2009). Worksheet Appraisal to Estimate Returns from Alternative Crops and Irrigation Strategies (WATER-ACIS) User Guide. University Center for Economic Development (UCED) publication
    • Curtis, K., Cowee, M., (2008). Alternative Marketing Options for Nevada’s Livestock Producers. University of Nevada Cooperative Extension Special Publication
    • Cowee, M., Curtis, K., (2008). Crop and Livestock Insurance Options for Nevada Producers. University Center for Economic Development (UCED) publication
    • Curtis, K., Cowee, M., Price, M., Harris, T., (2008). Economic Feasibility of a Multi-Species Slaughter/Processing Facility in Northeastern Nevada. University Center for Economic Development (UCED) publication
    • Curtis, K., Cowee, M., Lewis, S., Harris, T., (2008). Financial Potential for Livestock Slaughter and Processing in Nevada. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Entsminger, J., Cowee, M., Davison, J., Harris, T., (2008). Market Potential for Nevada Teff Products. University Center for Economic Development (UCED) publication
    • Curtis, K., Cowee, M., (2008). Niche Markets: Assessment and Strategy Development for Agriculture. University Center for Economic Development (UCED) publication
    • Curtis, K., Kobayashi, M., Bishop, C., (2008). Northwestern Nevada Alfalfa Hay Establishment, Production Costs & Returns, 2008. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Bishop, C., (2008). Northwestern Nevada Great Basin Wild Rye Establishment, Production Costs & Returns . University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Bishop, C., (2008). Northwestern Nevada Leaf Lettuce Production Costs & Returns. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Bishop, C., (2008). Northwestern Nevada Onion Production Costs & Returns. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Bishop, C., (2008). Northwestern Nevada Switchgrass Establishment, Production Costs & Returns. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Bishop, C., Davison, J., (2008). Northwestern Nevada Teff Production Costs & Returns. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Bishop, C., (2008). Northwestern Nevada Two Row Malt Barley Production Costs & Returns. University of Nevada Cooperative Extension Special Publication
    • Curtis, K., Kobayahsi, M., Bishop, C., (2008). Northwestern Nevada Wine Grape Establishment, Production Costs & Returns. University of Nevada Cooperative Extension Special Publication

    Magazine/Trade Publications

    Newsletter

    • Curtis, K., (2020). The Impact of Covid-19 on the US Food System. Western Extension Risk Management Education Center *

    An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

    Teaching

    APEC 7950 - Graduate Student Seminar, Fall 2024
    APEC 7950 - Graduate Student Seminar, Fall 2023
    APEC 7950 - Graduate Student Seminar, Fall 2022
    APEC 5040 - Rural Economic Development and Agriculture, Spring 2021
    APEC 5040 - Agriculture and Food Based Tourism, Spring 2017
    HONR 3030 - Special Topics: Social Sciences, Spring 2017
    APEC 5710 - International Experiential Education in Applied Economics, Fall 2016
    Honors 3030 - Think Tank: Sustainability in Agriculture, Food, and Land, Fall 2016
    APEC 5950 - Applied Economics Policy Analysis, Fall 2015
    APEC 5020 - Strategic Firm Management, Spring 2015
    APEC 5020 - Strategic Firm Management, Spring 2014
    APEC 5020 - Strategic Firm Management, Spring 2013
    APEC 5020 - Strategic Firm Management, Spring 2012
    APEC 5020 - STRATEGIC FIRM MANAGEMENT (CI), Spring 2011

    Extension

    Extension Professional Development, 2022 - 2024
    Civil Rights, 2010 - 2024
    Economic Feasibility Assessment for Rural Business/Agriculture, 2003 - 2024
    Food and Agricultural Marketing, 2003 - 2024
    Risk Management Education for Agriculture, 2004 - 2020

    Graduate Students Mentored

    Marcelo Pignitari, Applied Economics, July 2021
    Camillo Salvi, Applied Economics, August 2023 - May 2025
    Alejandro Molano, Applied Economics, August 2019 - May 2021
    Joe Montoya, Applied Economics, January 2020 - December 2020
    Tatiana Drugova, Applied Economics, August 2015 - May 2019
    Donya Quarnstrom, Applied Economics, September 2016 - December 2018
    Jared Young, Applied Economics, March 2015 - September 2017
    Miranda Bradshaw, Applied Economics, August 2014 - December 2015
    Braden Jensen, Applied Economics, September 2012 - December 2015
    Trevor Knudsen, Applied Economics, August 2013 - February 2015
    Mary Shepherd, Applied Economics, July 2012 - May 2014
    Jean D. Gumirakiza, Applied Economics, August 2010 - May 2013
    Irvin Yeager, Applied Economics - May 2012
    Nelissa Aybar, Applied Economics, September 2010 - December 2011
    Xi Wang, Other 2011
    Marcela Velcherean, Other 2009
    Carol Bishop, Other 2008
    Jing Zhao, Other 2006
    Susan Slocum, Other 2006
    Margaret Cowee, Other 2005