Shop Smarter and Cheaper at the Grocery Store

In the past year, grocery prices have increased approximately 6 percent, according to the United States Department of Agriculture Economic Research Service. For the average family of four, this may mean that 15 to 30 percent of the family budget is now being spent on food.

According to Carolyn Washburn, Utah State University Extension family and consumer sciences agent in Washington County, a family of four spends $600 to $1,000 per month on groceries, with each meal costing an average of $2 a person. To help stretch the family food budget, consumers can take proactive steps both before shopping and while at the grocery store.

 

“First, always shop with a list that matches the planned menu items for the family,” she said. “It’s also important not to shop hungry and to shop alone so those with you aren’t encouraging you to buy things you don’t normally buy. Also, try to shop less frequently. Each added trip to the store costs an average of $30.”

Washburn said there are many ways to get better savings. These include coupons, store savings cards, shopping the sales, buying store brands and making foods from scratch.

 

“Coupons can help save a considerable amount at the checkout counter,” she said. “Consumers who use coupons wisely can cut their food bills by 30 percent or more. Using coupons takes a little longer, but it is worth it since you are using them as actual money.”

 

To become a coupon consumer, begin by clipping all you can, said Washburn. Watch the newspapers, mailer ads, manufacturer coupons and become “online” literate about coupons.  Thousands of coupons and many coupon sites are available free of charge online. SmartMoney lists these as some of the best online sites: http://print.coupons.com, http://coupons.smartsource.com, www.pinchingyourpennies.com and www.couponmom.com. There are also online sites where you can purchase coupons, but be wise in what you purchase.

 

Utah’s Grocery Guru is an additional resource for watching the weekly specials. Watch him on KUTV 2 on Monday mornings or visit http://www.utahcityguide.com/new/guru/index.asp. Valuable coupons can also be found directly on the Web sites of brand products (i.e. Betty Crocker).

 

Manufacturer or vendor coupons are often available in grocery stores, said Washburn.  They are usually posted to the product or in small boxes above the item. Organize these and know that they generally have a longer expiration date. Also keep in mind that most coupons have expiration dates. Be careful to check them closely.

“Be sure to clip coupons only for products your family will use,” she said. “Purchasing items your family doesn’t generally use will increase your food costs, not decrease them. Also be aware that most American families throw away 50 percent of the food they purchase. Bulk buying is only less expensive if you can freeze, rotate or make good use of it.”
 

Washburn said it is wise to pay close attention at the checkout register since 70 percent of Americans say they find mistakes in their bills. 

 

“When shopping, be sure to carry your coupons with you,” she said. “They won’t do you any good if they are left at home. Keep them organized in a bag, book or coupon folder.”

Being a careful grocery consumer takes time and work, Washburn concluded. However, the potential savings it can bring your family is invaluable.

 

By: Julene Reese