Providing Research-Based Content in the Virtual World
Amanda Christensen and Naomi Brower
The new generation of Extension audiences prefers to access research-based resources via the internet. Online video content is particularly popular. In an effort to maintain relevancy, provide a convenient way to learn, reach underserved populations, and maintain our reputation as a trusted source for research-based information among the next generation of Extension clientele, Extension content must be available in digital format.
USU Extension Response
USU Extension provides regular, research-based, educational video content on YouTube and Facebook. Most information is provided in short (2-5 minutes), engaging videos with a call to action and further resources at the conclusion of the video. Topics include personal finance, home and family, relationships, gardening, horticulture, agriculture, 4-H youth development, and more.
A pilot study of 484 respondents who collectively watched 1,102 personal finance videos about debt management, credit management, budgeting, and more indicated the following impacts:
Examples of positive changes participants indicated they would make as a result of viewing one or more videos include:
It is anticipated that data from other educational content areas would yield similar results, and further data will be collected in 2018.
Alternative sidewalk materials can improve the retention of the mature, urban tree canopy and save cities money. Keeping urban trees in place has many benefits for citizens (both physical and mental) and the environment.
- Langworthy, L. (2017). Do You YouTube? The Power of Brief Educational Videos for Extension. Journal of Extension. 55 (2). doi:2IAW1 Available at: https://www.joe.org/joe/2017april/iw1.php
- Pew Research Center. (2017, January 12). Internet Broadband Fact Sheet. Retrieved from http://www.pewinternet.org/2013/10/10/online-video-2013/