Agricultural Tourism

Small Farm Center Agricultural Tourism Project
Agricultural tourism, or agri-tourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. The Small Farm Program at the University of California at Davis presents this website as an introduction to agri-tourism and as a resource that will allow those involved to develop organizations of growers, marketers, and community representatives to formulate visions, develop strategies, and begin to develop agri-tourism enterprises to add value to agriculture and rural products, and to create markets for them.

Direct Farm Marketing and Tourism Handbook
This website contains the Direct Farm Marketing and Tourism Handbook by Tronstad & Leones (1995) published by the Department of Agriculture and Resource Economics, Cooperative Extension, The University of Arizona, Tucson, AZ. This manual is intended to help farm and ranch operators and other individuals who grow or process food products market their products and services directly to the consumer. It is one way of "adding value" to agriculture before products leave the farm. Some forms of direct marketing are integrally linked with tourism in the local community. This manual also explains these connections and provides information on how to enhance sales and other related tourism activities and services.

Considerations for Agritourism Development
Considerations for Agritourism Development, by Kuehn, Hilchey, Ververs, Dunn, & Lehman (1998, Ithaca, NY: Cornell Cooperative Extension, Cornell University) is a publication designed for community leaders, rural economic development and tourism professionals, and agritourism entrepreneurs. It focuses on the three main components of agritourism development: small businesses, agricultural events, and regional agritourism initiatives. Considerations for each of these components are discussed, along with case studies that expand on these considerations. Additional resources on agritourism are also identified.

Agritourism in the U.S.
The development and expansion of the agritourism industry in the U.S. offers opportunities for many farmers and ranchers. The University of Vermont led this project in collaboration with specialists from Utah State University and the University of Wisconsin, to research agritourism across the U.S. and provide up-dated, web-based information and materials to assist ag-operators in agritourism ventures. In response to needs identified by farmers and ranchers throughout the U.S., seven agritourism checklists and fact sheets were developed:


Agricultural Marketing Resource Center--Agritourism  The Agricultural Marketing Resource Center is an electronic, national resource for producers interested in value-added agriculture.  As value-added agriculture, Agritourism is defined as visiting a working farm, ranch, or any agricultural, horticultural or agribusiness operation to enjoy, learn about, and be involved in agricultural activities.

Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses
B uilding a Sustainable Business is an online guide on the business planning process to help alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. The step-by-step strategies detailed in the 280-page document help you develop a detailed, lender-ready business plan. The document includes information on business plans for organic farming, agri-tourism, on-farm processing, alternative crops, and direct marketing. Building a Sustainable Business follows dairy farmers Dave and Florence Minar through a major transition on their Minnesota farm. The Minars' experiences and excerpts from their sample worksheets lend a real-life perspective, illustrating how they and five other farm families set goals, researched alternatives, determined potential markets and evaluated financing options. Blank worksheets in the book help you create and organize your own plan.