Marketing
Browse past conference presentations focused on marketing strategies designed to support successful food and farm enterprises across Utah and the Intermountain West.
Agricultural Marketing Service and other federal grant programs (2024)
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Explore funding opportunities offered through the USDA Agricultural Marketing Service and other federal programs designed to support food, farm, and value-added business development. Learn about available grants, eligibility requirements, and resources to help strengthen and grow your agricultural operation.
Direct Marketing in the COVID Era (2021)
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This session will include information on the innovations in direct-to-consumer sales and a presentation by Kelby Johnson of Johnson Family Farms.
Evaluating and Expanding Your Farm Business (2022)
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This session will provide easy to use resources that allow farmers and others to evaluate their own operation. Simple Excel tools will be used to show how to examine the effects of inflation and prices and then develop their own strategies and plans. This will be followed by an overview of resources available through the Fundamental Resources to Assist Micro Entrepreneurs (FRAME) program, including guidebooks for starting a new value-added operation. The session will provide the motivation for the program, what is currently available and how to use it.
Financial Assessment of New Strategies (2021)
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With the changes we have seen due to COVID, many are looking at making changes to improve profit - this presentation will show how to assess a strategic change, what is allowed under on-farm processing, upcoming projects and resources including how you can get involved in their development.
Florist Market Needs and Preferences (2023)
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In the fall of 2021 and 2022 online surveys (via Qualtrics) of florists in Utah and surrounding communities were conducted by the UCFFA (with the help of USU) to better understand their needs, preferences, and hurdles to sourcing cut flowers locally. This presentation will discuss the survey results highlighting florist preferences and needs for local cut flowers. Preferred flower types, colors, and market capacity will be discussed.
Using Social Media Marketing to Build Your Business (2022)
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Laci will present on tips and tricks for successful social media marketing. Frustrated with Reels? What should I post? How do I get more sales? and much more.
"What's Up" with Inflation and Input Prices? (2022)
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This presentation will discuss current inflation rates and trends in food pricing for consumers. Increasing trends in farm gate pricing and associated impacts to direct-to-consumer markets will be also discussed. Finally, the rational for current farm input price increases and shortages will be given along with strategies for dampening and mitigating the impacts.