Vineyard Wellbeing Survey Findings
May 2021
Summary
Vineyard City is one of 30 cities currently participating in the Utah Wellbeing Survey Project in 2021. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform their general planning process. It is important to note that the 2021 survey was conducted during the COVID-19 pandemic. This was intentional as the last round of wellbeing surveys were conducted in 2020 prior to the pandemic. This allows us to assess changes at this unique period of time. Future surveys are anticipated to gauge recovery.
What is in this report?
This report describes findings from the 2021 Vineyard survey as well as some comparative information with other project cities. Feedback from city leaders and planners is welcome. We will continue with analysis and reporting.
How was the survey conducted?
In February and March 2021, Vineyard City advertised the survey via monthly newsletter, social media, email lists, and flyers. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 379 viable surveys were recorded during this effort with 81% complete responses.
- The adult population of Vineyard was estimated at 4,311 based on the 2015-2019 American Community Survey. The survey responses represent 8.8% of the adult population and have a conservative margin of error of 4.81%.
Key Findings in Vineyard
Overall Personal Wellbeing and Community Wellbeing in Vineyard were above average among 29 study communities in Utah.
Highest Rated Wellbeing Domains:
- Living Standards
- Safety and Security
- Mental Health
Most Important Wellbeing Domains:
- Mental Health
- Safety and Security
- Physical Health
- Living Standards
COVID-19 had greatest impact on Social Connections, Cultural Opportunities, and Mental Health. Overall personal wellbeing declined in last year for 34% of respondents. Overall personal wellbeing was more likely to decline for female respondents.
The majority of respondents felt Population Growth was too fast, but they were more divided on the Pace of Economic Development.
Top concerns for the future of Vineyard were:
- Air Quality (75% Moderate or Major Concern)
- Roads and Transportation (74% Moderate or Major Concern)
- Public Safety (67% Moderate or Major Concern)
- Shopping Opportunities (66% Moderate or Major Concern)
What do people value most about Vineyard?
Good parks, good location, feeling connected, friendliness, access to nature and feeling safe.
Survey Respondent Characteristics
| Full Time Residents of Vineyard | 98.4% |
| Part Time Residents of Vineyard | 1.6% |
| Length of Residency - Range | 0-73 years |
| Length of Residency - Average | 3 years |
| Length of Residency - Median | 3 years |
| Length of Residence 5 Years or Less | 86.5% |
Demographic characteristics of the survey respondents are compared below with U.S. Census information from the 2015-2019 American Community Survey. As the table shows, survey respondents were not fully representative of Vineyard. People who are age 30-39, have at least a 4-year college degree, are married, and own their home were particularly overrepresented. People age 18-29 were particularly underrepresented. Not all respondents provided demographic information. Weighting was not used in any of the analysis for the findings presented below. Updates will be provided later in 2021 to account for weighting by demographic characteristics.
Table 1
Demographic Characteristics of Survey Respondents and U.S. Census Data for Vineyard
| Demographic Characteristics | Vineyard Online Wellbeing Survey 2021 (N=379) |
American Community Survey 2016-2020 Estimates |
|---|---|---|
| Age 18-29 | 19.5% | 55.0% |
| Age 30-39 | 43.3% | 26.1% |
| Age 40-49 | 18.9% | 11.4% |
| Age 50-59 | 6.8% | 4.9% |
| Age 60-69 | 6.8% | 1.4% |
| Age 70 or over | 4.6% | 1.2% |
| Adult female | 54.8% | 45.2% |
| Adult male | 45.2% | 54.8% |
| No college degree | 22.8% | 54.9% |
| College degree (4-year) | 77.2% | 45.1% |
| Median household income | NA | $80,868 |
| Income under $25,000 | 1.4% | 5.8% |
| Income $25,000-$49,999 | 6.6% | 20.4% |
| Income $50,000 to $74,999 | 13.2% | 20.3% |
| Income $75,000 to $99,999 | 23.1% | 20.4% |
| Income $100,000 to $149,999 | 29.7% | 18.2% |
| Income $150,000 or over | 26.1% | 14.9% |
| Latter-day Saint | 80.5% | NA |
| Other religion | 7.1% | NA |
| No religious preference | 12.5% | NA |
| Hispanic/Latino | 9.2% | 10.2% |
| White | 89.0% | 81.5% |
| Nonwhite | 11.0% | 18.5% |
| Married | 83.7% | 57.4% |
| Children under 18 in household | 62.3% | 47.5% |
| Employed (combined) | 72.9% | 78.2% |
| Out of work and looking for work | 1.0% | 1.4% |
| Other | 26.1% | 20.5% |
| Own home/owner occupied | 94.8% | 45.0% |
| Rent home/renter occupied/other | 5.2% | 55.0% |
Overall Personal Wellbeing and Overall Wellbeing in Vineyard
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Vineyard. These wellbeing indicators both measured on a 5-point scale from very poor (1) to excellent (5). The average personal wellbeing score in Vineyard was 4.17, with 85% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Vineyard was 3.95 with 74% of respondents indicating city wellbeing at a 4 or 5 on the 5-point scale.
The COVID-19 pandemic dominated much of 2020. Survey respondents were asked if their overall personal wellbeing or wellbeing had changed in the last year. Survey findings show that 34% of respondents indicated that their personal wellbeing declined in that time and 27% of respondents indicated that wellbeing in Vineyard declined as well.
Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns classifies Vineyard as a Rapid Growth City. Within this cluster of cities, Vineyard falls above average in terms of the average overall personal wellbeing score and average community wellbeing score. Vineyard is statistically significantly different Ephraim and Herriman in terms of overall personal wellbeing, but it is significantly higher than other cities in this cluster except for Hurricane, Nibley, Spanish Fork, North Logan, and Hyde Park on overall community wellbeing.
Wellbeing Domains in Vineyard
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. In this survey, respondents rated ten domains on a 5-point scale from poor to excellent, suggesting how their wellbeing was doing well in each area. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The top three highest rated wellbeing domains for respondents in Vineyard were Living Standards and Safety and Security. The two most important wellbeing domains were Mental Health and Safety and Security.
Wellbeing Matrix for Vineyard
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Vineyard. Living Standards and Safety and Security were highly important and highly rated. While no domains fall in the red quadrant or “Red Zone”, Physical Health, Leisure Time, Local Environmental Quality and Social Connections approach this quadrant as their importance levels were higher than or close to the overall average domain importance, but ratings fell near or below the overall average rating. Please note that all domains except for cultural opportunities had an average rating above 3.0 (moderate) and the importance score for all domains was higher than 3.0 (moderately important).
How did the COVID-19 Pandemic Impact Wellbeing Domains?
The COVID-19 pandemic’s impact was most strongly felt regarding:
- Social Connections
- Cultural Opportunities
- Mental Health
No change was reported by most Vineyard respondents for these areas:
- Safety and Security
- Local Environmental Quality
- Living Standards.
Improvements were reported in Connection to Nature (24%) and Leisure Time (22%) improved for 18% of respondents.
The following relationships were found in Vineyard between demographic variables and declines due to COVID-19 pandemic:
- Overall personal wellbeing was more likely to decline for female respondents.
- Community wellbeing was more likely to decline for with those without a college degree.
- Cultural opportunities were more likely to decline for female respondents and those with a college degree.
- Education was more likely to decline for those without a college degree.
- Local environmental quality was less likely to decline for Latter-day Saints.
- Mental health was less likely to decline for those age 60+ and male respondents.
- Physical health was more likely to decline for those living in Vineyard 5 years or less.
- Social connections were more likely to decline for female respondents.
How are Demographic Characteristics Related to Wellbeing?
The demographic variables age, gender, college degree, religion, income, and length of residence were found to have varying relationships with wellbeing perspectives among Vineyard respondents as shown in the table below based on a multivariate generalized linear model based on unweighted data (significance based on p < 0.1). The +/- sign indicates whether the demographic group was statistically significantly higher or lower than others in that category. Colors indicate strongest relationships (p < .05).
Relationship Between Demographic Characteristics and Wellbeing Domains in Vineyard
| Domains Rated | Demographic Variables | |||||
|---|---|---|---|---|---|---|
| Age 60+ | Female | College Degree | Latter-day Saint | Higher Income | Resident 5 Years or Less | |
| Wellbeing Ratings | ||||||
| Overall Personal Wellbeing | – | |||||
| Wellbeing in Vineyard | – vs A/A/NP | |||||
| Connection to Nature | + | – |
||||
| Cultural Opportunities | – | |||||
| Education | – |
+ | ||||
| Leisure Time | ||||||
| Living Standards | + Over $150,000 > Under $75,000 |
|||||
| Local Environmental Quality | + vs Age 18-39 |
|||||
| Mental Health | + |
+ | – |
|||
| Physical Health | – | – |
||||
| Safety & Security | + vs Age 40-59 |
+ | ||||
| Social Connections | – |
|||||
| Age 60+ | Female | College Degree | Latter-day Saint | Higher Income | Resident 5 Years or Less | |
| Domains | Domain Importance | |||||
| Connection to Nature | – vs Other | |||||
| Cultural Opportunities | + vs Age 18-39 |
+ | ||||
| Education | + | |||||
| Leisure Time | ||||||
| Living Standards | ||||||
| Local Environmental Quality | + vs Age 40-59 |
– Over $150,000 < $100,000-$149,999 |
– |
|||
| Mental Health | + | – Over $150,000 < $100,000-$149,999 |
||||
| Physical Health | + | – vs Other | ||||
| Safety and Security | + | |||||
| Social Connections | + | |||||
Community Action & Connections in Vineyard
Survey participants were asked about community actions and community connection in Vineyard. Both questions were scored on a 5-point scale from not at all (1) to a great deal (5). When asked about the degree to which people take action together in response to local problems or opportunities in Vineyard, the average score was 2.91. When asked about the degree they feel connected to their community, the average score was 2.88.
Respondents living in Vineyard 5 years or less reported lower levels of community connection and lower perceptions of local actions in response to problems or opportunities. Religion and income were also influential, but in weaker relationships. This is based on a multivariate generalized linear model with unweighted data (significance based on p < 0.1). Colors indicate strongest relationships (p < .05).
Demographic Characteristics and Community Questions
| Community Questions | Age 60+ | Female | College Degree | Latter-day Saint | Higher Income | Resident 5 Years or Less |
|---|---|---|---|---|---|---|
| Do people in Vineyard take action? | + vs Other |
– | ||||
| Do you feel connected to your community? | + Over $150,000 > Under $75,000 |
– |
Other= Other Religions
A significant, positive relationship was found between individuals’ community connectedness and overall personal wellbeing.
Comparing Community Action and Connection Across Cities
The graphs below show how Wellbeing Project cities compare on the degree to which people take action in response to local problems and opportunities and how connected people feel to their city as a community. Vineyard is in the bottom 5 on both perceived community action and in the lower half on community connection based on the number of people indicating a 4 or 5 on a 5-point scale.
Participation in Community Activities
Respondents were asked to indicate whether or not they participated in seven different activities and a community activeness score was calculated by adding activities. The average community activeness score for Vineyard was 2.13. Church group activities were the most common activity for respondents (70%).
Influence of Landscape on Wellbeing
Survey participants were asked about the influence of landscape features on their wellbeing. Natural landscape including mountains, trails, rivers and streams, and city parks were found to have an overwhelmingly positive influence on wellbeing. In terms of development and industry in the landscape, respondents were more divided. While nearly half were positive about commercial development, half to two-thirds of respondents were negative about industry.
Perspectives on Population Growth and Economic Development
The majority of Vineyard survey respondents indicated they felt population growth was too fast (68%), but they were more evenly distributed on the pace of economic development, with 41% indicating too slow, 33% indicating just right, and 20% indicating too fast.
The graphs below show how Vineyard compares to other participating cities in the Wellbeing Project on these perceptions of population growth and economic development.
Concerns in Vineyard
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Spanish Fork. Air Quality, Roads and Transportation, Public Safety, and Shopping Opportunities were the top concerns with two-thirds to three-quarters of respondents indicating these were moderate or major concerns.
Other concerns were raised by 68 respondents who filled in the “other” category. Parking and High-Density Housing were the most common additional concerns.
Other Concerns Mentioned |
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|---|---|---|---|
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Parking (19) |
High density housing (13) |
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Need grocery stores, restaurants other than fast food, post office (6) |
Need traffic lights, too much traffic (4) |
||
|
Dog poop and dogs off leash (3) |
Overcrowding (3) |
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|
Completion of parks, park/pool capacity (2) |
Mayflies (2) |
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Public library (2) |
Access to local md directory (1) |
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Bike safety (1) |
Cleanliness (1) |
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Code and home developer regulations (1) |
Complaining, negative people (1) |
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Connect Provo trail to Vineyard (1) |
Dog parks (1) |
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HOA Abuse (1) |
Holdaway Rd busy and speeding (1) |
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Ice on roads (1) |
Internet options (1) |
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Land development (1) |
Mormon culture unwelcoming (1) |
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Need more diversity (1) |
Need pickleball courts (1) |
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Not enough police (1) |
Over 55 activities (1) |
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Road safety for children (1) |
Skatepark (1) |
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Walkable downtown area with safe, fun nightlife (1) |
Water quality in Utah Lake (1) |
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Summary of Open Comments
The survey provided opportunities for respondents to share their ideas about Vineyard with one question on what they value most about their city and another for any additional comments on wellbeing. A summary of values is below. Analysis is ongoing regarding all additional comments and a summary will be added to the report later in 2021.
Key Themes for “Please tell us what you value most about living in Vineyard ”
Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
On This Page
The Utah League of Cities and Towns is a collaborator on this project and the following people have contributed to this effort in many ways: Casey Trout, Rachel Sagers, Madison Fjeldsted, Jordan Hammon, and Sarah Wilson.
Utah State University is an affirmative action/equal opportunity institution and is committed to a learning and working environment free from discrimination, including harassment. For USU’s non-discrimination notice, see equity.usu.edu/non-discrimination.