Moab Wellbeing Survey Findings
May 2020
Dr. Courtney Flint
Utah State University Extension
Summary
Moab is one of 25 cities participating in the Utah Wellbeing Project. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform their general planning process.
Eighteen cities participated in an online survey effort in February and March 2020. Moab City advertised the survey via social media. All city residents age 18 and over were encouraged to take the online Qualtrics survey, available from February 21, 2020 to March 19, 2020.
A total of 354 completed surveys were recorded during this effort. This report contains descriptive information based on Moab resident responses and comparisons with other cities from this most recent survey effort.
Respondent Characteristics
The vast majority of Moab survey respondents (98%) were full-time residents. Length of residency ranged from 0 to 74 years with an average of 19 years. The majority of respondents (76%) had been living in Moab more than 5 years and 41% had been living there at least 20 years. Nearly two thirds (64%) lived in Moab City, 27% lived in Spanish Valley, 4% in Castle Valley and 5% elsewhere in the county.
Table 1 details the demographic characteristics of the respondents and allows for comparison with U.S. Census information from the 2014-2018 American Community Survey. Females and those with a college degree were over-represented in the survey sample. Latinos and other non-white individuals are under-represented as are those with children and lower incomes. There is no census comparison for religion. These characteristics should be taken into consideration when interpreting the findings from the survey, as survey respondents are not fully representative of Moab residents.
Table 1
Demographic Characteristics of Survey Respondents and U.S. Census Data for Moab
Demographic Characteristics | Moab Online Survey 2020 (354 Respondents) |
American Community Survey 2016-2020 Estimates |
---|---|---|
Age 18-39 | 35.5% | 43.2% |
Age 40-59 | 40.1% | 26.4% |
Age 60 or Over | 24.4% | 30.4% |
Female | 70.1% | 51.1% |
Male | 29.9% | 48.9% |
No college degree | 40.2% | 67.8% |
College degree (4-year) | 59.8% | 32.2% |
Median household income | NA | $46,875 |
Income Under $50,000 | 36.6% | 51.8% |
Income $50,000 to $74,999 | 24.3% | 23.5% |
Income $75,000 to $99,999 | 14.5% | 10.9% |
Income $100,000 to $149,999 | 16.7% | 8.8% |
Income $150,000 or over | 7.9% | 5.0% |
Religion: Church of Jesus Christ of Latter-day Saints |
8.6% | NA |
Other religion | 33.2% | NA |
No religious preference | 58.1% | NA |
White (non-Latino) | 93.1% | 74.2% |
Nonwhite or Latino | 6.9% | 25.8% |
Children under 18 in household | 28.7% | 32.8% |
Employed (combined) | 82.3% | 67.7% (in labor force age 16+) |
Out of work and looking for work | 0.3% | 3.3% (unemployed) |
Other | 32.7% | 29.0% (not in labor force) |
Overall Personal Wellbeing and Overall Wellbeing in Moab
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Moab. These wellbeing indicators were measured on a 5-point scale from very poor (1) to excellent (5). The average personal wellbeing score in Moab was 3.93, with 77% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Moab was 3.03.
Personal wellbeing scores were higher in Castle Valley (average 4.62) than in Moab City (average 3.90), Spanish Valley (average 3.89) or elsewhere (average 4.06), but it should be noted that there were only 13 respondents from Castle Valley.
The average personal wellbeing score in Moab falls below the average of all cities surveyed in early 2020. Utah League of Cities and Towns classifies Moab in the “Rural, Rural Hub, & Resort Cities” group, along with four other cities in this study as indicated in the graph below. There is no statistically significant difference among these cities on personal wellbeing.
Wellbeing Domains in Moab
According to national and international entities tracking wellbeing, a number of common domains make up wellbeing. In this survey, respondents rated ten domains on a 5-point scale from poor to excellent, and indicated their importance to their overall personal wellbeing on a 5-point scale from not at all important to very important. Based on percentage with a good or excellent rating, the top three highest rated wellbeing domains for respondents were connection with nature, safety and security, and physical health. The domain importance was indicated on a 5-point scale from not at all important to very important. The top three most important wellbeing domains were physical health, mental health, and safety and security.
The demographic variables for age, gender, education, religion, and income were significantly related to various wellbeing perspectives among Moab respondents. These relationships are shown in Table 2 and are based on a multivariate generalized linear model using the categories from Table 1, excluding children in the household and employment and adding length of residence.
Table 2
Relationship Between Demographic Characteristics and Wellbeing Domains
Domains Rated | Demographic Variables | ||||||
---|---|---|---|---|---|---|---|
Age 60+ | Female | College Degree | Latter-day Saint | Higher Income | Nonwhite or Latino | 20+ Years Resident | |
Wellbeing Ratings | |||||||
Overall Personal Wellbeing | + |
+ | + $150,000+ > under $75,000 |
– | |||
Wellbeing in Moab | |||||||
Connection to Nature | + | – vs no religous preference | – | ||||
Cultural Opportunities | + | – | |||||
Education | + | + | |||||
Leisure Time | + | + | + $150,000+ > $74,999-$99,999 |
||||
Living Standards | + | + | + | ||||
Local Environmental Quality | |||||||
Mental Health | + | ||||||
Physical Health | |||||||
Safety & Security | + | ||||||
Social Connections | |
+ | + $150,000+ > $50,000-$74,999 |
||||
Income | + | + | + | ||||
Age 60+ | Female | College Degree | Latter-day Saint | Higher Income | Nonwhite or Latino | Zip Code | |
Domain Importance | |||||||
Connection to Nature | + | + | – vs no religious preference | – | |||
Cultural Opportunities | + | – vs no religious preference and other religion | – | – | |||
Education | – $75,000-$99,999 > $150,000+ |
||||||
Leisure Time | – vs no religious preference | ||||||
Living Standards | + | – | |||||
Local Environmental Quality | + vs 18-39 |
– vs no religious preference and other religion | + $150,000+ > $50,000-$74,999 |
||||
Mental Health | + | – vs no religious preference | – $75,000-$99,999 > $150,000+ |
||||
Physical Health | + | – vs no religious preference and other religion | |||||
Safety and Security | + | – | |||||
Social Connections | + | + | |||||
Income | – |
Wellbeing Matrix for Moab
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Moab. Living Standards and Local Environmental Quality fall into the red quadrant, indicating that they were found to be of higher than average importance but rated lower than average. Income approaches this quadrant, as its average rating is well below the overall average rating of all the domains while its average importance is just below the overall average importance of all the domains. It is important to note that income, cultural opportunities, and education are the domains that have an average rating below 3.0 (moderate). The average importance score for all domains is higher than 3.0 (moderately important).
Community Action & Connections in Moab
Survey participants were asked about community actions and connectedness to community in Moab. Both questions were scored on a 5-point scale from not at all (1) to a great deal (5). When asked about the degree to which people take action together in response to local problems or opportunities in Moab, the average score was 3.60. When asked about the degree they feel connected to their community, the average score was 3.32.
In terms of demographics, those with a college degree reported higher levels of community connectedness than their counterparts (see Table 3). There was no significant relationship between the demographic variables and response to the question on community action in Moab. Additionally, there was a significant, positive relationship between individuals’ community connectedness and their overall personal wellbeing.
Table 3
Demographic Characteristics and Community Questions
Community Questions | Age 60+ | Female | College Degree | Latter-day Saint | Higher Income | Nonwhite or Latino | 20+ years Resident |
---|---|---|---|---|---|---|---|
Do people in Moab take action? | |||||||
Do you feel connected to your community? | + |
Influence of Landscape on Wellbeing
Survey participants were asked about the influence of landscape features on their wellbeing. Natural landscape including mountains, rivers and streams, red rock, and lakes, as well as trails and city parks, were found to have an overwhelmingly positive influence on wellbeing. Farmland had a positive influence for two-thirds of survey respondents.
In terms of development and industry in the landscape, over one-third (34%) of respondents indicated that the presence of residential development has a positive influence on their wellbeing, while 27% indicated that it has a negative influence. Comparatively, 81% of respondents indicated that the presence of hotels and motels in their landscape has a negative influence on their wellbeing. Additionally, more respondents viewed extractive industry, commercial development, and manufacturing industry as having a negative influence on wellbeing than a positive influence.
Perspectives on Population Growth and Economic Development in Moab
Nearly two-thirds (64%) of survey respondents noted that the rate of population growth in Moab is too fast. Similarly, 62% of survey respondents indicated that the pace of economic development is too fast while a just under a quarter (24%) indicated that it is too slow. Compared to other cities surveyed in early 2020, Moab is just about average in regards to the percent of respondents that find population growth too fast. However, it has the largest percent of respondents that find economic development to be too fast and a relatively small percent of respondents that find it to be too slow.
Risks and Assets for Wellbeing in Moab
Survey respondents indicated the degree to which a number of local issues were a major or minor risk or asset to wellbeing in Moab (see Table 4).
Table 4
Top Rated Risks and Assets by Moab Respondents
Highest Rated Assets (indicated by at least 70% of respondents) |
Highest Rated Risks (Indicated by at least 32% of respondents) |
Recreation Opportunities | Substance Abuse |
Access to Public Land | Tourist Economy |
Access to Quality Food | Affordable Housing |
Public Safety | Employment Opportunities |
Air Quality | Access to Healthcare |
Opportunities for Youth |
Respondents also wrote in other assets and risks as shown in Table 5. It is clear that some people not only listed current assets, but also those they wish Moab had.
Table 5
Other Assets and Risks Mentioned by Moab Respondents
Other Assets | Other Risks | ||
---|---|---|---|
Housing availability, affordability, and for local families (4) | Competent elected officials, feeling voice heard and respected by local government, progressive governance (3) | Commercial overnight development, hotel development, nightly rentals, conversion of long-term housing to tourist accommodations, poorly planned development, allocations toward tourism vs tourism impact infrastructure (11) | Noise, noise and light pollution, UTV noise, off-road motorized vehicles (10) |
Access to city trails, bike trails (2) | Ability to learn self-sufficiency | Local/city government, politicians, polarized local politics, entrenched bureaucracy, government control (6) | Crowds of visitors, overcrowding, overpopulation, growth (6) |
Creative, considerate planning with healthy communication | Dark skies and quiet | Traffic (5) | Access to mental health services (2) |
Employment | Friends | Educational opportunities, educated citizenry (2) | Greed, especially developers (2) |
Fun | Government agencies | Limited water supply (2) | Bad Utah government |
Isolation | Less concrete and asphalt surfaces | Climate change | Corrupt cops |
Less tourism | Limited growth | Dark skies law | Elderly care |
More control over building | Pay | Empty second homes | High rent |
Protection of public lands, water, resources | Public health | Lack of childcare | Lack of police and first responders |
Public transportation | Smaller stores | More money should be spent on activities, events for the community | Need more recycling |
Schools | Waste management | Parking garage | Social connections |
Speed limites in town | Youth do not have a lot for them |
Moab Specific Questions
Shopping for Home Goods
The majority of respondents (72%) leave Grand County once or twice a month to shop for home goods, and 22% do not leave Grand County to shop for home goods. Very few (3.4%) leave to shop for home goods once or twice a week and the same amount (3.4%) leave more frequently than once or twice a week. In terms of shopping online for home goods, 43% shop once or twice a month, 32% shop once or twice a week, 15% shop more frequently than once or twice a week, and 11% do not shop online for home goods.
Quality of Life in Neighborhoods
The average neighborhood quality of life score (on a 1-5 scale where 1=very poor and 5=excellent) was 3.51. Over half (52%) of respondents noted that the quality of life in their neighborhood is good or excellent, while over one-third (36%) noted that it is average. Respondents were also asked to comment on factors influencing the quality of life in their neighborhood; 202 respondents commented. The graphs below show the distribution of responses to the neighborhood quality of life question, as well as a summary of the most frequently mentioned topics offered in the comments and the tone of the comments.
Dominant themes in neighborhood quality of life comments included the following:
- ATV/Traffic noise is a nuisance for everyone
- Tourists bring traffic, noise, parked trailers
- Cost of living and housing is very high
- Respondents who rated quality of life lower did not feel connected to their neighbors, had a poor neighborhood image, and did not mention feeling safe, having good recreation access, or living in a good location
- Respondents who rated quality of life higher felt more connected to neighbors, had good access to recreation, a positive neighborhood image, felt neighborhoods were quiet, safe, and in a good location
A Few Quotes
- “Too many people. Not enough resources. Very poor housing opportunity for median income families. No economic diversity.”
- “High cost of living. Unaffordable housing.”
- “Noise from the UTVs, increased tourist traffic has negatively impacted my neighborhood.”
- “Good cooperation between neighbors, open spaces, walk-in residences, close to the bike path.”
Summary of Open Comments
Respondents were given the opportunity to provide comments at the end of the survey. Comments were made by 140 respondents (40% of those that completed the survey). By far, the most important issue to Moab residents is the recreational tourism industry. Many other complaints were directly related to tourism, such as housing, natural resources, ATV noise, and cost of living. Quite a few people expressed dissatisfaction with the decisions of the state and local governments. Several people feel that the elected officials do not have the best interest of Moab citizens at heart and do not feel like their concerns are heard. Overall, people are worried that tourism is taking precedence over the wellbeing of local residents.
Dominant themes in comments included the following:
- Perspectives on too much tourism
- Frustration with local leadership
- High cost of living and housing
- Worry about sustainable growth
- Concern about future direction of Moab
A Few Quotes:
- “I feel that unchecked growth of the tourist industry is a major drawback to living in Moab.”
- “I recognize that the tourist economy supports and sustains the Moab community in many ways, but I am concerned about the rapid rate of growth in tourism.”
- “Moab is a wonderful community in a place of almost unparalleled beauty. However, it is threatened by rampant, insufficiently planned development, motorized recreation, air pollution, lack of any simple public transportation, and limited water.”
- “Rampant development and tourism is tearing apart the fabric of our community—unaffordable housing, noise and decreased quality of life, impacts to public lands, and lack of upward mobility/opportunity.”