What Stories Do Your Clothes Tell?
What is the Video About?
Worn Wear is a Film About the Stories We Wear, presented by Patagonia and directed by Keith, Lauren, Chris, and Dan Malloy.
The film is an exploration of quality – in the things we own and the lives we live. Worn Wear takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.
Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.
How can I access the Video?
Worn Wear: A film about the stories we wear can be accessed here.
What is Patagonia?
Patagonia is an international outdoor clothing company. Their mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the core of the business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
Patagonia's values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach towards product design demonstrates a bias for simplicity and utility.
For Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. The company donates their time, services and at least 1% of sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
The company is aware that their business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So they work steadily to reduce those harms. Recycled polyester is used in many of the clothes and only organic, rather than pesticide-intensive, cotton is used.
Staying true to their core values during thirty-plus years in business has helped Patagonia create a company with an environmental conscience that staff is proud to run and work for. Their focus on making the best products possible has brought us success in the marketplace.
Adapted from the Patagonia website, http://www.patagonia.com